RADIO RESEARCH 1942-1943 by

RADIO RESEARCH 1942-1943

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KIRKUS REVIEW

Staggering scientific, statistical information, compiled by Lazarsfeld's Office of Radio Research, and gathered together in this second annual, indicating the reaches of radio, who listens to what -- and why. Studies of the daytime serials, their psychology, formulas, these appeals; of radio in wartime and the conditioning of attitudes; listener research in Great Britain; German radio propaganda methods ; a study of the listener by means of Lazarsfeld's program analyzer, a ical Gallup; popular music, commercials, miscellaneous studies and tests. For research departments in industry, advertising men, and the general radio market as well.

Publisher: Duell, Sloan & Pearce