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THE CONSUMING INSTINCT

WHAT JUICY BURGERS, FERRARIS, PORNOGRAPHY, AND GIFT GIVING REVEAL ABOUT HUMAN NATURE

The “nature versus nurture” debate might not be laid to rest here, but there is plenty to ponder in this provocative read.

An evolutionary psychologist goes on a mission to prove that modern-day consumerism is imbedded in our caveman DNA.

Celebrated Psychology Today blogger Saad comes out punching, and the ghost of Charles Darwin just might be in his corner, cheering him on. Accepting that human beings evolved from earlier primates may be hard enough for some, but the author aims for the jugular when he suggests that infidelity might be imbedded in a cheating husband’s genes. Like an oncologist trying to understand a cancerous tumor, Saad insists he’s only trying to get a handle on what makes humans tick. But viewing the human experience solely through the lens of evolutionary psychology will make many uncomfortable. Corporate giants who spend millions of dollars each year in an attempt to mold and manipulate consumers get a pass. But readers not inclined to view fatty cheeseburgers as savvy insurance policies against times of caloric privation or birthday gifts simply as bids at social reciprocity will want to hit back. Saad’s dismissive tone also detracts from the scientific smackdown he delivers; when the author declares that the clinically depressed are the only ones not suffering from the “delusional glow” of self-help books, readers may wonder if Saad isn’t getting a little punchy himself.

The “nature versus nurture” debate might not be laid to rest here, but there is plenty to ponder in this provocative read.

Pub Date: June 21, 2011

ISBN: 978-1-61614-429-6

Page Count: 340

Publisher: Prometheus Books

Review Posted Online: May 19, 2011

Kirkus Reviews Issue: June 1, 2011

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GOOD ECONOMICS FOR HARD TIMES

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.

It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.

Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.

Pub Date: Nov. 12, 2019

ISBN: 978-1-61039-950-0

Page Count: 432

Publisher: PublicAffairs

Review Posted Online: Aug. 28, 2019

Kirkus Reviews Issue: Sept. 15, 2019

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MASTERY

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should...

Greene (The 33 Strategies of War, 2007, etc.) believes that genius can be learned if we pay attention and reject social conformity.

The author suggests that our emergence as a species with stereoscopic, frontal vision and sophisticated hand-eye coordination gave us an advantage over earlier humans and primates because it allowed us to contemplate a situation and ponder alternatives for action. This, along with the advantages conferred by mirror neurons, which allow us to intuit what others may be thinking, contributed to our ability to learn, pass on inventions to future generations and improve our problem-solving ability. Throughout most of human history, we were hunter-gatherers, and our brains are engineered accordingly. The author has a jaundiced view of our modern technological society, which, he writes, encourages quick, rash judgments. We fail to spend the time needed to develop thorough mastery of a subject. Greene writes that every human is “born unique,” with specific potential that we can develop if we listen to our inner voice. He offers many interesting but tendentious examples to illustrate his theory, including Einstein, Darwin, Mozart and Temple Grandin. In the case of Darwin, Greene ignores the formative intellectual influences that shaped his thought, including the discovery of geological evolution with which he was familiar before his famous voyage. The author uses Grandin's struggle to overcome autistic social handicaps as a model for the necessity for everyone to create a deceptive social mask.

Readers unfamiliar with the anecdotal material Greene presents may find interesting avenues to pursue, but they should beware of the author's quirky, sometimes misleading brush-stroke characterizations.

Pub Date: Nov. 13, 2012

ISBN: 978-0-670-02496-4

Page Count: 320

Publisher: Viking

Review Posted Online: Sept. 12, 2012

Kirkus Reviews Issue: Oct. 1, 2012

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