Dr. Sokolsky, journalist and lecturer, turns the tables on the Guinea pig school of debunkers, and does his bit in debunking them. He puts the case for advertising as neatly as it has ever been put; he shows how the American standards of living are rooted in the advertising which brings mass knowledge to the service of mass production. He paints a picture of what advertising has done in the fields of packaged foods, electrical equipment, cosmetics, drugs, building equipment and so on. He uses the story of the orange, and what it has meant to American health and table, as a springboard for the romance of advertising, and he makes it sound water tight and incontrovertible. One chapter contributed by an editor defends the magazines.