This is a study of how Pulitzer transformed the New York World into the first ""modern"" newspaper, complete with sensational headlines and lead stories, a sports section, a woman's page, illustrations and crusading articles, and editorials on behalf of the indigent and the immigrant. The author, a young Amherst historian, deals individually with each of these categories while narrating the growth of Pulitzer's power and expertise. But when forced to deal with the ambiguities of Pulitzer's emphasis on the flamboyant, Juergens' conclusions are not pleasing to either himself or the reader. Was Pulitzer the benefactor of New York's working masses or did he pander to them? Juergens admits that he did seek to appeal to their taste for violence and depravity, and thus recruited a wide readership. Other newspapers imitated him, and this was his legacy. But the book is of limited interest to those outside of the field--journalism.