An informative guidebook that reads like the transcript of an infomercial.
A step-by-step marketing formula for quickly becoming a well-known, financially successful authority.
Gabrielle (Kindle Bestseller Publishing: Write a Bestseller in 30 Days!, 2017) starts with the good news: Becoming an “influencer,” an established authority on the internet, doesn’t require one to be famous, technologically savvy, a marketing genius, or even that talented. A detailed plan is necessary, however, and hers comprises seven steps to be completed over a six-month period. Gabrielle explains how one can concoct a brand and discover a “sub niche,” a specialized corner of the market one can dominate, driven by a “unique value proposition.” She also explains how to attract a target audience and then build a sales funnel that reliably directs a stream of would-be consumers to products they’re likely to purchase. The author emphasizes the benefits of “OPA,” other people’s audiences, and supplies sound, actionable advice on how to cultivate relationships with other influencers and establish an online presence convertible into cash. At the heart of her strategy is self-publishing a bestselling book, and on this point, Gabrielle most brightly shines. Her counsel, specific and informative, discusses in great detail the ways a book launch can optimize the work’s visibility on Amazon. Further, Gabrielle’s approach is wide-ranging and multifaceted. She examines various ways one can take advantage of other media outlets, including Tedx Talks and JV Webinars. The tone here is indefatigably cheerful; there are chapters with titles like “Reach for the Stars!” which is immediately followed by “Be the Star!” She adopts a rhetorical register that seems designed to inspire a roomful of teenagers: “Cool? Let’s rock!” The benefit of that style of writing is that it’s very clear (most paragraphs are a sentence long), but it can also sound a little condescending or silly. Also, she doggedly markets her own instructional videos and the like—apparently, the book itself is an excellent example of what she means by “funnel magic.”
An informative guidebook that reads like the transcript of an infomercial.Pub Date: May 15, 2018
ISBN: 978-1-982977-11-5
Page Count: 228
Publisher: SassyZenGirl Publishing
Review Posted Online: July 11, 2018
Review Program: Kirkus Indie
BOOK REVIEW
From the national correspondent for PBS's MacNeil-Lehrer Newshour: a moving memoir of her youth in the Deep South and her role in desegregating the Univ. of Georgia. The eldest daughter of an army chaplain, Hunter-Gault was born in what she calls the ``first of many places that I would call `my place' ''—the small village of Due West, tucked away in a remote little corner of South Carolina. While her father served in Korea, Hunter-Gault and her mother moved first to Covington, Georgia, and then to Atlanta. In ``L.A.'' (lovely Atlanta), surrounded by her loving family and a close-knit black community, the author enjoyed a happy childhood participating in activities at church and at school, where her intellectual and leadership abilities soon were noticed by both faculty and peers. In high school, Hunter-Gault found herself studying the ``comic-strip character Brenda Starr as I might have studied a journalism textbook, had there been one.'' Determined to be a journalist, she applied to several colleges—all outside of Georgia, for ``to discourage the possibility that a black student would even think of applying to one of those white schools, the state provided money for black students'' to study out of state. Accepted at Michigan's Wayne State, the author was encouraged by local civil-rights leaders to apply, along with another classmate, to the Univ. of Georgia as well. Her application became a test of changing racial attitudes, as well as of the growing strength of the civil-rights movement in the South, and Gault became a national figure as she braved an onslaught of hostilities and harassment to become the first black woman to attend the university. A remarkably generous, fair-minded account of overcoming some of the biggest, and most intractable, obstacles ever deployed by southern racists. (Photographs—not seen.)
Pub Date: Nov. 1, 1992
ISBN: 0-374-17563-2
Page Count: 192
Publisher: Farrar, Straus and Giroux
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Sept. 1, 1992
Necessarily swift and adumbrative as well as inclusive, focused, and graceful.
A light-speed tour of (mostly) Western poetry, from the 4,000-year-old Gilgamesh to the work of Australian poet Les Murray, who died in 2019.
In the latest entry in the publisher’s Little Histories series, Carey, an emeritus professor at Oxford whose books include What Good Are the Arts? and The Unexpected Professor: An Oxford Life in Books, offers a quick definition of poetry—“relates to language as music relates to noise. It is language made special”—before diving in to poetry’s vast history. In most chapters, the author deals with only a few writers, but as the narrative progresses, he finds himself forced to deal with far more than a handful. In his chapter on 20th-century political poets, for example, he talks about 14 writers in seven pages. Carey displays a determination to inform us about who the best poets were—and what their best poems were. The word “greatest” appears continually; Chaucer was “the greatest medieval English poet,” and Langston Hughes was “the greatest male poet” of the Harlem Renaissance. For readers who need a refresher—or suggestions for the nightstand—Carey provides the best-known names and the most celebrated poems, including Paradise Lost (about which the author has written extensively), “Kubla Khan,” “Ozymandias,” “The Charge of the Light Brigade,” Wordsworth and Coleridge’s Lyrical Ballads, which “changed the course of English poetry.” Carey explains some poetic technique (Hopkins’ “sprung rhythm”) and pauses occasionally to provide autobiographical tidbits—e.g., John Masefield, who wrote the famous “Sea Fever,” “hated the sea.” We learn, as well, about the sexuality of some poets (Auden was bisexual), and, especially later on, Carey discusses the demons that drove some of them, Robert Lowell and Sylvia Plath among them. Refreshingly, he includes many women in the volume—all the way back to Sappho—and has especially kind words for Marianne Moore and Elizabeth Bishop, who share a chapter.
Necessarily swift and adumbrative as well as inclusive, focused, and graceful.Pub Date: April 21, 2020
ISBN: 978-0-300-23222-6
Page Count: 304
Publisher: Yale Univ.
Review Posted Online: Feb. 8, 2020
Kirkus Reviews Issue: March 1, 2020
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