Prudent, if familiar, advice that should help aspiring internet entrepreneurs.

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ONLINE MARKETING BOOT CAMP

THE PROVEN 10-STEP FORMULA TO TURN YOUR PASSION INTO A PROFITABLE BUSINESS, CREATE AN IRRESISTIBLE BRAND CUSTOMERS WILL LOVE & MASTER TRAFFIC ONCE AND FOR ALL!

This third installment of a series focuses on building a successful online business.

According to Gabrielle, the e-commerce road from rags to riches can be traversed by anyone with a combination of passion and a rational plan. She provides a comprehensive tour of the tools required, starting with the 10 basic pillars of her SassyZenGirl method, a cutesy name that belies the genuinely sensible counsel the book dispenses. The author begins by describing the pillars, which include identifying a problem one is capable of solving, finding a relevant market to exploit (and a niche submarket within it), and crafting a focused message for a specific target audience. None of this, of course, breaks any new ground, but for the novice e-entrepreneur, this advice is as helpful as it is sound. Gabrielle also describes 15 marketing strategies, providing a surfeit of actionable information (for example, how to use Facebook ads and crowdsourcing campaigns to test the viability of a product). In addition, she breaks down the fundamentals of copywriting and the “Psychology of Persuasion,” both of which emphasize the power of emotional appeals over aridly rational ones. Gabrielle’s previous volumes in her business series are Influencer Fast Track (2018) and Passive Income Freedom (2019). Unfortunately, the author’s writing in this installment often reads like an infomercial: “Kick your excuses in the butt once and for all—and just...Get-it-DONE!” Paragraphs are often only a sentence long and Gabrielle sees opportunities for exclamation points everywhere. In addition, she heavily relies on the clichés of New Agey psychology, encouraging readers to transform their “ ‘awesomeness’ into an abundant,  fulfilling life.” But for those who overlook the prose’s chirpy style, the author delivers intelligent recommendations conveyed with consistent clarity.

Prudent, if familiar, advice that should help aspiring internet entrepreneurs.

Pub Date: N/A

ISBN: 978-1-65471-159-7

Page Count: -

Publisher: Happy Dolphin Enterprises LLC

Review Posted Online: March 4, 2020

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Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our...

THINKING, FAST AND SLOW

A psychologist and Nobel Prize winner summarizes and synthesizes the recent decades of research on intuition and systematic thinking.

The author of several scholarly texts, Kahneman (Emeritus Psychology and Public Affairs/Princeton Univ.) now offers general readers not just the findings of psychological research but also a better understanding of how research questions arise and how scholars systematically frame and answer them. He begins with the distinction between System 1 and System 2 mental operations, the former referring to quick, automatic thought, the latter to more effortful, overt thinking. We rely heavily, writes, on System 1, resorting to the higher-energy System 2 only when we need or want to. Kahneman continually refers to System 2 as “lazy”: We don’t want to think rigorously about something. The author then explores the nuances of our two-system minds, showing how they perform in various situations. Psychological experiments have repeatedly revealed that our intuitions are generally wrong, that our assessments are based on biases and that our System 1 hates doubt and despises ambiguity. Kahneman largely avoids jargon; when he does use some (“heuristics,” for example), he argues that such terms really ought to join our everyday vocabulary. He reviews many fundamental concepts in psychology and statistics (regression to the mean, the narrative fallacy, the optimistic bias), showing how they relate to his overall concerns about how we think and why we make the decisions that we do. Some of the later chapters (dealing with risk-taking and statistics and probabilities) are denser than others (some readers may resent such demands on System 2!), but the passages that deal with the economic and political implications of the research are gripping.

Striking research showing the immense complexity of ordinary thought and revealing the identities of the gatekeepers in our minds.

Pub Date: Nov. 1, 2011

ISBN: 978-0-374-27563-1

Page Count: 512

Publisher: Farrar, Straus and Giroux

Review Posted Online: Sept. 4, 2011

Kirkus Reviews Issue: Sept. 15, 2011

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A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.

CAPITAL AND IDEOLOGY

A massive investigation of economic history in the service of proposing a political order to overcome inequality.

Readers who like their political manifestoes in manageable sizes, à la Common Sense or The Communist Manifesto, may be overwhelmed by the latest from famed French economist Piketty (Top Incomes in France in the Twentieth Century: Inequality and Redistribution, 1901-1998, 2014, etc.), but it’s a significant work. The author interrogates the principal forms of economic organization over time, from slavery to “non-European trifunctional societies,” Chinese-style communism, and “hypercapitalist” orders, in order to examine relative levels of inequality and its evolution. Each system is founded on an ideology, and “every ideology, no matter how extreme it may seem in its defense of inequality, expresses a certain idea of social justice.” In the present era, at least in the U.S., that idea of social justice would seem to be only that the big ones eat the little ones, the principal justification being that the wealthiest people became rich because they are “the most enterprising, deserving, and useful.” In fact, as Piketty demonstrates, there’s more to inequality than the mere “size of the income gap.” Contrary to hypercapitalist ideology and its defenders, the playing field is not level, the market is not self-regulating, and access is not evenly distributed. Against this, Piketty arrives at a proposed system that, among other things, would redistribute wealth across societies by heavy taxation, especially of inheritances, to create a “participatory socialism” in which power is widely shared and trade across nations is truly free. The word “socialism,” he allows, is a kind of Pandora’s box that can scare people off—and, he further acknowledges, “the Russian and Czech oligarchs who buy athletic teams and newspapers may not be the most savory characters, but the Soviet system was a nightmare and had to go.” Yet so, too, writes the author, is a capitalism that rewards so few at the expense of so many.

A deftly argued case for a new kind of socialism that, while sure to inspire controversy, bears widespread discussion.

Pub Date: March 10, 2020

ISBN: 978-0-674-98082-2

Page Count: 976

Publisher: Belknap/Harvard Univ.

Review Posted Online: Dec. 22, 2019

Kirkus Reviews Issue: Jan. 15, 2020

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