LOVE AT FIRST LIKE

An Instagram mishap leads to a fake engagement announcement for a struggling jeweler…and when sales spike, she decides to play along.

Eliza Roth spent her childhood dreaming of owning a store, and with her sister, Sophie, she's able to make her dream come alive in the form of Brooklyn Jewels. When Eliza finds out via Instagram that her no-good ex is engaged, she indulges in one of her favorite ways to take out her frustration—creating fake engagement announcements for herself, using the beautiful rings she sells in the store, complete with cheesy, gag-inducing captions. But when Eliza wakes up to a flurry of Instagram activity, she realizes that she accidentally posted her fake announcement, including an eye-roll–worthy caption: “They say when you know, you know…and I know I want to spend the rest of my life with you.” Eliza and Sophie are both mortified, but the two of them quickly see that all this online attention is bringing in major sales. And with an upcoming rent hike that means they might not be able to stay in their current building, plus Sophie and her wife’s expensive fertility treatments, they need the money. When a wedding venue reaches out to offer their facility to Eliza free of charge, she pounces on it. All the publicity from a highly Instagrammable wedding will surely bring in the money they need. The only problem? There’s no groom. She sets off to find a fake fiance in a bar and ends up stumbling upon Blake, a fellow jeweler who seems picture perfect. When they start dating, Eliza doesn’t tell him about her plan…and as they grow closer, she thinks it’s too late to come clean. But when Eliza starts to develop a real connection to her bartender friend, Raj, things get a lot more complicated. While some aspects of the story strain credulity (Blake frequently says he isn’t on Instagram, but it seems unlikely that he or one of his friends wouldn’t encounter some of the online press about Eliza’s “engagement”), the story is so fun and fast paced that it hardly matters. Orenstein’s (Playing With Matches, 2018) writing is quick, witty, and compulsively readable even when Eliza’s desperate actions evoke cringes. Although the story is over the top, the feelings are real, and readers will be able to relate to Eliza’s struggle to find her soul mate in the age of apps and social media.

A classic wacky rom-com and an ideal summer read.