The structure of American advertising is to the career-minded high school student a vast world of opportunity, complex, endowed with its own vocabulary and an enormous capacity to absorb talent on every level. In this factual text the field of advertising is broken down into its component parts. What does the artist do, the writer, the business man, the clerk? Where does one start and how far in any specific direction can one hope to go? Harry Cogswell writes knowledgeably, exploring every vista in a realistic and illuminating manner.