SUCCESSFUL SELLING FOR THE NEW DAY by Harry Simmons

SUCCESSFUL SELLING FOR THE NEW DAY

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KIRKUS REVIEW

The author analyses the differences between good and bed salesmanship; he takes the technique of selling, of handling prospects, of approach, development, follow-through-step by step, in practical, constructive fashion. There's an inspirational quality without any bunk. An introductory section shows how to use the book, and each chapter is followed by tests and questions. The problems facing us in postwar business, -- new products, new desires, new markets, new opportunities, new techniques -- are considered.

Publisher: Harper