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THE NEW CHARDONNAY by Heather Cabot

THE NEW CHARDONNAY

The Unlikely Story of How Marijuana Went Mainstream

by Heather Cabot

Pub Date: Aug. 11th, 2020
ISBN: 978-1-984826-24-4
Publisher: Currency

The complicated story of how marijuana went from back alleys to a multibillion-dollar American industry.

In Geek Girl Rising (2017), former ABC news correspondent Cabot spotlighted successful professional women in the male-dominated tech industry. Here, she applies the same investigative reporting skills to the now-mushrooming cannabis industry, producing an intriguing, character-driven narrative about “a complicated and controversial topic.” Wisely, the author focuses on primary figures who have not only profited from this new enterprise, but changed the culture around the substance as well—e.g., Beth Stavola, a Jersey Shore mother who attained wealth in the Arizona medical marijuana business; Wanda James, the first Black entrepreneur to own a business license in the cannabis industry; Bruce Linton, the founder of the first marijuana company to trade publicly; and Mel MacDonald, “former U.S. Attorney appointed by President Ronald Reagan, fifth-generation Mormon, elder in the Church of Jesus Christ of Latter-day Saints (LDS), and unexpected supporter of legalizing medical marijuana.” Perhaps the most interesting figure is Jeff Danzer, a home cook who has sought to match the various flavors and aromas of cannabis to a wide variety of dishes as well as distilling the plant down its purest, most delectable essences. Danzer created cuisine so delightful that Kate Hudson served up his treats at her star-studded birthday party, and he eventually earned the nickname “Julia Child of Weed.” Another prominent figure is Ted Chung, a Wharton alum who leads Snoop Dogg’s cannabis investment strategy. On stage in 2019, Snoop noted, “I love the fact that I used to be a bad guy known for smoking weed like you used to read about me….Now it’s all love and it’s all peace and all understanding.” Indeed—and Cabot covers much of the relevant territory, from entrepreneurship to women’s health to social justice.

An entertaining story of the curious arc that brought the cannabis industry out of the shadows.