RETAIL TRAINING IN PRINCIPLES AND PRACTICE by Helen Marsh Lester

RETAIL TRAINING IN PRINCIPLES AND PRACTICE

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KIRKUS REVIEW

The training director of Bonwit, Teller's uses her own experience and that of other stores the country over, to demonstrate the vital connection between efficient merchandising and retail training. She gives not only the basic principles behind it, but outlines a working basis for a set-up, the actual technique of training new employees, sales people, non-selling junior executives and major executives. Impersonal, constructive, elastic enough to fit different types of stores.

Pub Date: Jan. 25th, 1939
Publisher: Harper