IT'S AN ART by Helen Woodward
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A well known advertising woman tells the inside story of advertising -- how it works, its technique, its frontal attack on the ultimate consumer. She knows the business frontier inside out and doesn't quibble over sparing the feelings of the big advertisers, agencies and individuals. She strips them of their aura of bigness and wisdom and shows their human frailties. She cuts a wide swathe -- chain stores, cigarettes, coffee, liquor, automobiles, patent medicines, radio, magazines, etc. She does not hesitate to name names and quote figures. A courageous book -- easy reading -- and of interest to a wide public -- the ultimate consumer of the advertised products.

Publisher: Harcourt, Brace