HANDLE WITH CARE
by Helena Hunting
An independent PR consultant hired to fix the image of a highly dysfunctional family that runs a media conglomerate meets her match when a long-lost son reluctantly returns to the fold in Hunting's (Making Up, 2019, etc.) latest romance.
Lincoln Moorehead would rather use his Ivy League education to build sustainable communities in developing countries than work for his family’s media company, but when his father dies unexpectedly, he returns to New York, where he's talked into taking over as CEO. Only Wren, the PR consultant hired by Lincoln’s mother to keep his miscreant brother in line, keeps Linc’s interest. Wren is a straight shooter, witty, and very good at her job. In no time, Lincoln succumbs to a makeover and wardrobe refresh, as Wren drags him through the transition from building houses in the mountains of Guatemala to running meetings in the boardrooms of Manhattan. Wren has had it with the Moorehead family but hopes this gig will open doors to the funding she needs to start her own foundation. As Wren and Lincoln spend time together, their attraction grows undeniable. But family issues plague them, as Lincoln uncovers secrets about his parents that threaten to turn his family legacy into a pile of lies. Smart writing and snappy dialogue shine when Lincoln and Wren spar and circle around each other. Lincoln’s growing understanding of his family and his place within it is well done, but Wren’s troubled relationship with her mother is built on a simple misunderstanding that could have been solved with one quick conversation. The main problem is Armstrong, Wren’s charge and Lincoln’s “barbaric, vile, and demented” brother. This character is a “narcissistic egomaniac who abuses any shred of power he has,” especially over women, whom he serially harasses, demeans, and insults. It’s difficult to root for Wren’s success when it requires shielding men from the just consequences of their actions.
A sexy story is undercut by a side character whose abusive behavior toward women is tolerated by both protagonists.