PUBLICITY: How to Plan, Produce and Place It by Herbert

PUBLICITY: How to Plan, Produce and Place It

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KIRKUS REVIEW

An author, lecturer and expert in the field of publicity gives a clear picture of the business of publicity, reducing it to simple, concrete and practical fundamentals. This should be of help not only in the academic field, but also for those who need publicity for legitimate purposes and want to know how to go about getting it. The inner workings of publicity technique, plans, programs, inside stories on how publicity is obtained (and sustained) in the press, magazines, radio, etc.

Publisher: Harper