GREAT ENTERPRISE

Taking a sample 50 of America's largest corporations, this is a carefully researched attempt to describe the changes in industry from the days of the tycoon to the present managerial class- a class all but personally anonymous, enjoying relatively limited salaries (few exceed $80,000), and profoundly concerned with their own social usefulness. The large corporations today strive to lower consumer prices, increase employee benefits, and secure for their investors modest but legitimate returns. The managers believe that if the worker will cooperate fully with his fellow employees and apply his productivity toward the broader welfare of the world, he will have found in the large corporation not only a livelihood but a meaning in life. If guilty of rare, isolated acts of pure self-interest, the large corporations are primarily designed to bring the best, to the most, most cheaply. These corporations emerge as private welfare states, with their, personal profit motive aimed at comfort rather than greed. The book ends with some trenchant criticism of advertising techniques, and an analysis of the Government's misuse of the anti-trust law... Its appeal will be to young executives, alert business people, and the upper-bracket trend in economic thought.