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MASTERS OF ENTERPRISE

GIANTS OF AMERICAN BUSINESS FROM JOHN JACOB ASTOR AND J.P. MORGAN TO BILL GATES AND OPRAH WINFREY

A capsule tour of the variety of inspiration and efforts that mark American entrepreneurial history. The author has assembled a cast of 25 American business leaders who have defined and thrived in various historical eras, beginning just after the Revolutionary War and running to the present. Brands’s (History/Texas A&M Univ.; The Reckless Decade, 1995, etc.) 25 pivotal figures range from classic captains of industry, such as Cornelius Vanderbilt and Andrew Carnegie, to media mavens Ted Turner and Oprah Winfrey. Few, if any, of the entries will be strangers to most readers, nor are any of their histories told here for the first time. The achievement of this collection and the retelling of the businesses generated is to show the themes of success shared by all the parties, subtly stressed throughout and summed up in a short, final chapter. Simply put, they were: “good health and abundant energy”; “they were hungry”; “intense gratification with his or her work”; “ability to persuade others”; and “creative vision.” Covering this much ground, chronologies are necessarily shortened and condensed; however, they are typically penned with style, as in a description of Ted Turner’s jump-start in business after his father committed suicide, riddled with doubts after having just expanded his business. Turner, Brands tells us, “held on to the expanded Turner Advertising of his father’s hopes rather than the diminished company of his father’s fears.” The freshness of the narrative is well suited to the positive message imparted by the contents. It serves as an invigorating justification of the business of business but will also perform well as an introduction to the pioneers of major industries and the nature of their contributions.

Pub Date: June 1, 1999

ISBN: 0-684-85473-2

Page Count: 368

Publisher: Free Press

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: May 1, 1999

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THE PURSUIT OF HAPPYNESS

FROM MEAN STREETS TO WALL STREET

Well-told and admonitory.

Young-rags-to-mature-riches memoir by broker and motivational speaker Gardner.

Born and raised in the Milwaukee ghetto, the author pulled himself up from considerable disadvantage. He was fatherless, and his adored mother wasn’t always around; once, as a child, he spied her at a family funeral accompanied by a prison guard. When beautiful, evanescent Moms was there, Chris also had to deal with Freddie “I ain’t your goddamn daddy!” Triplett, one of the meanest stepfathers in recent literature. Chris did “the dozens” with the homies, boosted a bit and in the course of youthful adventure was raped. His heroes were Miles Davis, James Brown and Muhammad Ali. Meanwhile, at the behest of Moms, he developed a fondness for reading. He joined the Navy and became a medic (preparing badass Marines for proctology), and a proficient lab technician. Moving up in San Francisco, married and then divorced, he sold medical supplies. He was recruited as a trainee at Dean Witter just around the time he became a homeless single father. All his belongings in a shopping cart, Gardner sometimes slept with his young son at the office (apparently undiscovered by the night cleaning crew). The two also frequently bedded down in a public restroom. After Gardner’s talents were finally appreciated by the firm of Bear Stearns, his American Dream became real. He got the cool duds, hot car and fine ladies so coveted from afar back in the day. He even had a meeting with Nelson Mandela. Through it all, he remained a prideful parent. His own no-daddy blues are gone now.

Well-told and admonitory.

Pub Date: June 1, 2006

ISBN: 0-06-074486-3

Page Count: 320

Publisher: Amistad/HarperCollins

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: March 15, 2006

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INTO THE WILD

A wonderful page-turner written with humility, immediacy, and great style. Nothing came cheap and easy to McCandless, nor...

The excruciating story of a young man on a quest for knowledge and experience, a search that eventually cooked his goose, told with the flair of a seasoned investigative reporter by Outside magazine contributing editor Krakauer (Eiger Dreams, 1990). 

Chris McCandless loved the road, the unadorned life, the Tolstoyan call to asceticism. After graduating college, he took off on another of his long destinationless journeys, this time cutting all contact with his family and changing his name to Alex Supertramp. He was a gent of strong opinions, and he shared them with those he met: "You must lose your inclination for monotonous security and adopt a helter-skelter style of life''; "be nomadic.'' Ultimately, in 1992, his terms got him into mortal trouble when he ran up against something—the Alaskan wild—that didn't give a hoot about Supertramp's worldview; his decomposed corpse was found 16 weeks after he entered the bush. Many people felt McCandless was just a hubris-laden jerk with a death wish (he had discarded his map before going into the wild and brought no food but a bag of rice). Krakauer thought not. Admitting an interest that bordered on obsession, he dug deep into McCandless's life. He found a willful, reckless, moody boyhood; an ugly little secret that sundered the relationship between father and son; a moral absolutism that agitated the young man's soul and drove him to extremes; but he was no more a nutcase than other pilgrims. Writing in supple, electric prose, Krakauer tries to make sense of McCandless (while scrupulously avoiding off-the-rack psychoanalysis): his risky behavior and the rites associated with it, his asceticism, his love of wide open spaces, the flights of his soul.

A wonderful page-turner written with humility, immediacy, and great style. Nothing came cheap and easy to McCandless, nor will it to readers of Krakauer's narrative. (4 maps) (First printing of 35,000; author tour)

Pub Date: Jan. 1, 1996

ISBN: 0-679-42850-X

Page Count: 320

Publisher: Villard

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: Oct. 15, 1995

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