Donald Trump’s daughter weighs in on “rewriting the rules for success.”
In a book that was written “before the election,” Trump (The Trump Card: Playing to Win in Work and Life, 2009) cites her father as an influence in her business ventures, which have included her position as executive vice president of development and acquisitions at the Trump Organization and co-founder of the Ivanka Trump Collection. The fact that the author was born into wealth and married into another highly affluent family doesn’t necessarily discredit her oft-repeated assertion that she is "deeply passionate" about "the education and empowerment of women and girls; leveling the playing field for female entrepreneurs and job creators; and advancing the potential of women in our economy.” Certainly her degree from the Wharton School helps her cause as well. However, there is very little in this book—essentially a culling of maxims from a host of other business books from more qualified authors—that rings true. It’s also difficult to take advice about “leveling the playing field” from a businesswoman who has blatantly traded on the power and prestige of the presidency. She states the demographic of her “Women Who Work initiative” is "mostly millennials, single and married women, with and without kids…all passionate about work.” However, the focus of her insipid version of a live-your-best-life mantra is unsurprisingly limited to well-educated women in the corporate world. As she repeatedly claims that she wants to change “the conversation around work and women" and that she’s “incredibly dedicated to creating solutions for modern women who are living full, multidimensional lives,” the author is oblivious to the real trials of those who are unlike her. This short, nearly useless book fails to offer or add new information to countless other examinations of work and "passion,” not to mention more honest and instructive memoirs written by actual entrepreneurs who had to begin their paths to success from the ground floor.
A vapid, throwaway book certain to exasperate most women who work.