Man today in search of his soul must find the Cross not only for his personal salvation but that of his civilization, his world. Thus believes Dr. Schroeder and his book is convincing, so powerful and big that one is very near to believing with him as one puts it down. For the same reason it is a hard book to describe. It sounds like a dozen other books on the Cross. Be sure it isn't! If you are very quick on the trigger you can sell a copy to every clergyman in town for from now until Easter. They are deeply concerned with messages and sermons on the Cross, and need fresh new material. Advertise it, display it and then sell it, as an Easter gift book.