RADIO STATION MANAGEMENT by J. Leonard Reinsch

RADIO STATION MANAGEMENT

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KIRKUS REVIEW

Managing director of radio stations in Atlanta, Dayton and Miami, and long experienced in radio, the author provides a handbook for guidance among the complex problems of radio station procedure. From whether to buy or establish a new station, and how to get one, on to the set up of the organization, the use of surveys and the handling of union relations, this then explains and advises on the various departments -- programming, news, engineering, sales, accounting and traffic -- makes recommendations for the training of the staff and promoting circulation, emphasizes community responsibilities and gives instruction for the preparation of renewal, annual reports. There are appendices and an index. A practical handbook for radio students, for increasing effectiveness of stations already in operation.

Pub Date: Sept. 15th, 1948
Publisher: Harper