Grossman (Dr. Grossman, alas) is the sort of guy who can spend eleven sentences deploring the failure of a chance traveling companion to maximize opportunities for shared growth instead of just looking out of the window. This book effectively shutters all the windows Grossman can get his hands on, by the simple method of reducing every human imponderable to a commercial transaction. Not getting enough out of life? Make yourself into a profitable business: analyze your corporate assets, formulate principles of management policy, develop short-term and long-term objectives. Not satisfied with your personal relationships? Evaluate your market, respect the customer's problems, solicit feedback. Most self-help books are pretty dehumanizing, but any book that tells you to ask, ""If I were a publicly owned company, would I buy stock in myself?"" has obviously achieved some sort of breakthrough in objectionable reification.