Light entertainment in the career of Whitman Blake whose job in making the public more conscious of Hollister's Hair Preparations leads to romance, to a contest for Mr. Distinguished America, to the wrecking of the engagement of Hollister's daughter and the winner of the contest, and to the end of the Hollister business. Among others involved is a sexy starlet; Mr. Wambo, the Whatsit; an alcoholic chemist and equally elbow-bending artist; Blake's non-existent partner, Bunbury, and the Hair City which is the home of the Hollister enterprises. An extravaganza of publicity methods, a spoof on cranks and fanatics, this has urbane humor and bright pranks. For the Iams' fans.