HOW TO MAKE PUBLICITY WORK by Jack Ramsberger

HOW TO MAKE PUBLICITY WORK

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KIRKUS REVIEW

The organization member suddenly elected to the post of ""publicity director"" will find, in this handbook his new problems conscientiously and methodically-solved; From scratch, the public relations procedure- what to tell and whom and how; covering press release, press conference, radio script, posters, etc.- the exact form to be followed, timing, stressing the importance of building a reputation for integrity both with media contacts and organization members. A specialized book for non-professionals.

Pub Date: Jan. 14th, 1947
Publisher: Reynal & Bitchcock