Subtitled A Political Self-Portrait, this is a careful selection, drawn from his ""public utterances"", of Nelson Rockefeller's attitudes and positions on a wide variety of topics: the democratic principle, government, domestic economic policies, foreign trade and foreign policy, labor and agriculture, public health, education, civil rights, housing, organized crime and the national security and defense. Poling points out that the ""portrait"" which emerges is that of a ""social liberal and economic conservative"", a fact which has become apparent in Rockefeller's first year as governor of New York State. Poling devotes the first section to a brief biography of the likely candidate for President, dwelling at some length on the fact that John D. Jr. 's children were raised in a rather puritanical and abstemious atmosphere. He traces Nelson's early career, his interest in South America, his role in the government under three presidents and his slick campaign for governor which was handled, Poling boasts, as an industrial sales promotion program. This is simply an elaborate piece of campaign literature. It is highly questionable though just how well a candidate is served by the publication of a supposedly serious document which is unabashedly designed to please everyone.