LYDIA PINKHAM IS HER NAME by Jean Burton
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LYDIA PINKHAM IS HER NAME

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KIRKUS REVIEW

An appreciative and informative biography of America's first business woman which is also the record of the new kind of advertising her product brought about. It is besides a family portrait for the famous Vegetable Compound was a family venture and business to which parents and children gave their lives. Born in 1819, a Quaker of lively intelligence, Lydia Estes Pinkham started marketing her homemade botanicals because of her husband's bankruptcy during a financial panic. Dan's determination for wider distribution, Charles' delight in the response to newspaper advertising, the birth of the testimonial, all contributed to the business growth, slowly then amazingly. Deaths of all the Pinkhams brought about bitter battles between Pinkham descendants which found place in law journals and an eventual end. This is quite a yarn and has a surprising, successful finish for, in modern researching, it has been discovered that the Compound with its 18% -- then 15% alcohol which came out of Lynn, Mass., is truly beneficial! A female natural -- and entertaining in its presentation.

ISBN: 1110504659
Publisher: Farrar, Straus