THE ENTREPRENEURIAL FEMALE by Jeannette Reddish Scollard

THE ENTREPRENEURIAL FEMALE

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KIRKUS REVIEW

There's virtually no textual evidence that the author of this inaccurate, misleading, and graceless introduction to entrepreneurship for women has any real idea of what she's writing about. In a five-part format that runs from start-up through sellout, Scollard (described by the publisher's promotional material as ""a corporate executive now in business for herself"") gamely tries to touch all the bases. Beyond you-can-do-it encouragement, however, she offers almost no substantive or even practicable counsel. Which is probably fortunate because, when Scollard does get down to cases, she is invariably misinformed. Cautioning borrowers to read the fine print of loan agreements, for example, the author confides that debt service consists solely of interest charges and, sometimes, penalties for late payment. Equally amiss are ingenuous advisories on ESOPs, organizational options, planning for growth, and going public. Along similar lines, the author recommends engaging competent, simpatico professionals (auditors, bankers, insurance agents, lawyers) without explaining how to find, qualify, or make effective use of such paragons. Frequently, her suggestions verge on the perverse: ""When your tax attorney and accountant disagree, one of them is wrong. When you find out which, fire the culprit."" Stylistic howlers abound as well, e.g., ""A sour, negative person can spoil a barrel of apples."" Tirelessly affirming allegiance to the Sisterhood, Scollard provides trendy if sketchy pointers on networking, coping with stress, and dealing with family responsibilities while nurturing a new venture, plus short takes on ""women who have made it""--Mary Kay Ash, Mary Wells Lawrence, Lillian Vernon Katz, and others. What's missing is a rigorous, reliable examination of dozens of topics of real-world concern and moment. In brief, utterly without redeeming socioeconomic value.

Pub Date: Oct. 1st, 1985
Publisher: Simon & Schuster