YOUR BUSINESS GROWTH PLAYBOOK

A next-step guide for those with a solid business foundation who are ready to expand.

In this blueprint to growing a business, Shapiro provides some actionable items to take a successful enterprise to the next level. The author presumes that readers already have a product, or service, for sale, as well as clients already signed up or purchasing; the book is for entrepreneurs ready to take the next steps to cut costs, grow staff, and expand their client base. Using examples from well-known retailers such as Amazon, Zappos, and Nespresso, Shapiro discusses finding a niche in the market, creating consumable products that need to be consistently repurchased, and adding prepaid options that can increase revenue and expand an already profitable venture. Each section with suggestions for expansion includes a “Put It Into Action” box containing questions for readers to ruminate over and decide if a given step is a viable one for them to take. The author is honest with readers, allowing that he can give all the advice possible, but it’s up to them to take action, stating that “action gets results.” Shapiro organizes his suggestions by type of service or product, and readers can flip through the chapters as needed, or return to the book at a later time when they’re ready for the next step in their expansion goals. Casual readers may get bogged down by some of the jargon, as the assumption is that anyone picking up this book has the business lingo down (many terms are defined both in the text and in the glossary). This guide will be a boon to any reader looking for practical advice on growing an extant business. The text includes an Action Plan worksheet, links to join an online community, a Strategy Index, and a glossary.

A thorough, detail-focused guide to get business owners to the next level.