THE BUILD-UP BOYS by Jeremy Kirk


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That pitchman's paradise, public relations, given the full treatment which includes the hypoed hokum and bright, brash patter of this profession. Here you will meet Clint Lorimer, long on ideas; Anne, a million dollar body with a million dollar brain who headed a dying advertising agency until Clint showed her how to operate; Ames, president of the Cloverleaf Milk Company whom Clint lifted off a milk route and who believed the build-up which made him the biggest man in the business; Peggy, who loved Clint, and who had to do a knife-job on him to show him what he was: these and others circulate through some fast plays, most of them squeeze, in an entertainingly inelegant rendition. For The market, but not in full strength.

Pub Date: Feb. 5th, 1951
Publisher: Scribner