THE BUILD-UP BOYS by Jeremy Kirk

THE BUILD-UP BOYS

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KIRKUS REVIEW

That pitchman's paradise, public relations, given the full treatment which includes the hypoed hokum and bright, brash patter of this profession. Here you will meet Clint Lorimer, long on ideas; Anne, a million dollar body with a million dollar brain who headed a dying advertising agency until Clint showed her how to operate; Ames, president of the Cloverleaf Milk Company whom Clint lifted off a milk route and who believed the build-up which made him the biggest man in the business; Peggy, who loved Clint, and who had to do a knife-job on him to show him what he was: these and others circulate through some fast plays, most of them squeeze, in an entertainingly inelegant rendition. For The market, but not in full strength.

Pub Date: Feb. 5th, 1951
Publisher: Scribner