by Jim Koch ‧ RELEASE DATE: April 12, 2016
Koch’s down-to-earth personality, business advice, and passion are good models for those interested in making their own ways.
The founder and brewer of Samuel Adams shares the story of Boston Beer Company, his business philosophy, and entrepreneurial tips.
Today, craft beer is all the rage, but that wasn’t the case in 1984, when Koch decided to quit his successful job as a management consultant to start the Boston Beer Company, which would become famous for Samuel Adams Boston Lager. Inspired by upstart San Francisco–based brewery Anchor Brewing, Koch set out to brew a high-quality, premium beverage that was basically nonexistent in the beer market at the time. In doing so, he became a pioneer of the craft, home-brew, and small-batch movements. However, Koch’s desire to start a brewery was not a whim. He is a fifth-generation brewer, and the Samuel Adams recipe has been in the family since the 1860s. Invoking “the spirit of a tavern conversation,” Koch’s chatty prose is fun and jocular as he recounts the old days when he sold Samuel Adams by hand while touring Boston’s bars and restaurants, giving impromptu taste tests and letting the quality of the beer do most of the talking. Koch does more than tell old war stories (a bar manager once pulled a gun on him during a cold call). He also shares nuggets of common-sense business wisdom, such as investing in the product over marketing, pursuing organic growth over growth at all costs, and setting challenging but attainable goals. Koch’s wisdom is summed up in his koan: “No one climbs a mountain to get to the middle.” As the brewery landed more accounts and sales increased domestically and abroad, it experienced all the growing pains of a budding business as Koch’s once-ragtag organization quickly morphed into a more streamlined and professional operation. Always true to himself, the author’s belief in Samuel Adams and the people around him is what makes his story and philosophy so genuine and endearing.
Koch’s down-to-earth personality, business advice, and passion are good models for those interested in making their own ways.Pub Date: April 12, 2016
ISBN: 978-1-250-07050-0
Page Count: 256
Publisher: Flatiron Books
Review Posted Online: Feb. 27, 2016
Kirkus Reviews Issue: March 15, 2016
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by Abhijit V. Banerjee & Esther Duflo ‧ RELEASE DATE: Nov. 12, 2019
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.
“Quality of life means more than just consumption”: Two MIT economists urge that a smarter, more politically aware economics be brought to bear on social issues.
It’s no secret, write Banerjee and Duflo (co-authors: Poor Economics: A Radical Rethinking of the Way To Fight Global Poverty, 2011), that “we seem to have fallen on hard times.” Immigration, trade, inequality, and taxation problems present themselves daily, and they seem to be intractable. Economics can be put to use in figuring out these big-issue questions. Data can be adduced, for example, to answer the question of whether immigration tends to suppress wages. The answer: “There is no evidence low-skilled migration to rich countries drives wage and employment down for the natives.” In fact, it opens up opportunities for those natives by freeing them to look for better work. The problem becomes thornier when it comes to the matter of free trade; as the authors observe, “left-behind people live in left-behind places,” which explains why regional poverty descended on Appalachia when so many manufacturing jobs left for China in the age of globalism, leaving behind not just left-behind people but also people ripe for exploitation by nationalist politicians. The authors add, interestingly, that the same thing occurred in parts of Germany, Spain, and Norway that fell victim to the “China shock.” In what they call a “slightly technical aside,” they build a case for addressing trade issues not with trade wars but with consumption taxes: “It makes no sense to ask agricultural workers to lose their jobs just so steelworkers can keep theirs, which is what tariffs accomplish.” Policymakers might want to consider such counsel, especially when it is coupled with the observation that free trade benefits workers in poor countries but punishes workers in rich ones.
Occasionally wonky but overall a good case for how the dismal science can make the world less—well, dismal.Pub Date: Nov. 12, 2019
ISBN: 978-1-61039-950-0
Page Count: 432
Publisher: PublicAffairs
Review Posted Online: Aug. 28, 2019
Kirkus Reviews Issue: Sept. 15, 2019
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More About This Book
SEEN & HEARD
by Rebecca Henderson ‧ RELEASE DATE: May 1, 2020
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.
A well-constructed critique of an economic system that, by the author’s account, is a driver of the world’s destruction.
Harvard Business School professor Henderson vigorously questions the bromide that “management’s only duty is to maximize shareholder value,” a notion advanced by Milton Friedman and accepted uncritically in business schools ever since. By that logic, writes the author, there is no reason why corporations should not fish out the oceans, raise drug prices, militate against public education (since it costs tax money), and otherwise behave ruinously and anti-socially. Many do, even though an alternative theory of business organization argues that corporations and society should enjoy a symbiotic relationship of mutual benefit, which includes corporate investment in what economists call public goods. Given that the history of humankind is “the story of our increasing ability to cooperate at larger and larger scales,” one would hope that in the face of environmental degradation and other threats, we might adopt the symbiotic model rather than the winner-take-all one. Problems abound, of course, including that of the “free rider,” the corporation that takes the benefits from collaborative agreements but does none of the work. Henderson examines case studies such as a large food company that emphasized environmentally responsible production and in turn built “purpose-led, sustainable living brands” and otherwise led the way in increasing shareholder value by reducing risk while building demand. The author argues that the “short-termism” that dominates corporate thinking needs to be adjusted to a longer view even though the larger problem might be better characterized as “failure of information.” Henderson closes with a set of prescriptions for bringing a more equitable economics to the personal level, one that, among other things, asks us to step outside routine—eat less meat, drive less—and become active in forcing corporations (and politicians) to be better citizens.
A readable, persuasive argument that our ways of doing business will have to change if we are to prosper—or even survive.Pub Date: May 1, 2020
ISBN: 978-1-5417-3015-1
Page Count: 336
Publisher: PublicAffairs
Review Posted Online: Feb. 16, 2020
Kirkus Reviews Issue: March 15, 2020
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