From the files of the S.E.P., a series of swell profiles of career personalities of the press, authored by top men such as John Chamberlain, Alva Johnston, J.P. McEvoy, Stanley Walker, etc. High individuality quotients provide entertaining character copy, and an anecdotal abundance of idiosyncracies, irritants, susceptibilities, prejudices and egos. From Fadiman, culture broker, to MacFadden who made his fade pay; Pegler, Winchell, Dorothy Thompson, Cissy Patterson, Pulitzer, Hearst, Brisbane, Edgar Guest, Dorothy Dix -- and others -- recorded with pace and humor.