CAREERS IN BROADCASTING by John Lerch

CAREERS IN BROADCASTING

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KIRKUS REVIEW

Twenty six eminent broadcasters, who do as many different jobs in the industry, assess career possibilities for the aspirant. They all agree that the future staffers of the 4,500 radio and 600 television stations will need to be aggressive, educated, motivated and diplomatic but a few manage nevertheless to go beyond the obvious and advise meaningfully. Dorothy Gordon suggests that young women concentrated on what is not already on the air. Hugh Downs not only practises but advocates integrity for the commercial announcer. And there's a word from the realm of the too-talented and over-sane, apotheosized by Ernest Kinoy who laments: ""The content, the quality, the very existence of dramatic programs on television is totally dependent on the decision of executives who have long since given up writing anything except memos and initials."" Ironically J. B. Simpson, V.P. of Foote, Cone and Belding, stresses the value and significance of the ""writer""- the writer of effective memoranda! A good sampling of all kinds of minds.

Pub Date: Nov. 9th, 1962
Publisher: Appleton-Century-Crofts