THE WHOLE STORY

The co-founder of Whole Foods tells his story.

Mackey, co-author of Conscious Capitalism, recounts his spiritual, political, and entrepreneurial evolution as his supermarket company rose to astounding success. He started with a small grocery called Safer Way, which opened in Austin, Texas, in 1978, featuring natural foods. The store began to do well, but Mackey thought it could do much better if it expanded significantly. After some debate about the name, he and his co-founders decided on Whole Foods Market, and the first one opened in 1980. Mackey, intent on creating a “beautiful edifice of food, health, teamwork, and business,” was euphoric. Staffed by “an eclectic bunch—artists, lawyers, musicians, geologists, college dropouts, Vietnam War veterans, grad students, and more”—the store’s community all felt like family. However, as Whole Foods evolved into “an entire ecosystem of new products and businesses,” Mackey faced challenges to his leadership, which he sometimes barely survived. Through the confrontations, though, he “found a renewed connection to the higher purpose of Whole Foods and to the importance of love in both life and leadership.” Seeking insights about his life’s purpose led him to try ecstasy, LSD, and breathwork, all stops on his spiritual journey. Business setbacks, too, were stages in that journey. Clashes with unions, for example, taught him a lesson: to nurture trust in the company and faith in his leadership. “I didn’t want to just resist the unions,” he writes. “I wanted us to excel in creating cultures that made them irrelevant.” (That viewpoint is eminently debatable.) Mackey describes himself as joyfully competitive and a libertarian—far from the progressivism of many of his most loyal customers—who resists “governmental controls and subsidies” that move people “away from the natural discipline and innovation of free markets towards the stultifying inefficiencies of socialism.”

An upbeat self-portrait of a business titan.