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ROCK THE RECESSION

A thorough analysis of the necessity of planning for an economic disaster and a well-articulated system to achieve it.

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A debut business book offers a strategic proposal that prepares company owners for inevitable financial challenges and finds opportunities within them. 

Slain and Belair had starkly different experiences when the recession hit in 2008. Slain was the owner of fitness franchises and was unprepared for a sharp downturn in demand for the services he sold. He was only able to survive by borrowing $250,000 from his mother-in-law. In contrast, Belair ran “a national specialty contracting company,” one he bought prior to the recession and sold after it for a huge financial windfall. The two authors devised a system—the Recession Readiness Assessment™—formulated to both appraise a company’s current state of health and help fortify current weaknesses before the cyclically inevitable occurs: a recession, broadly defined as “any big shock to a company’s system.” The assessment is a collection of 20 questions divided into five sections, each one corresponding to a gear in a gearbox—assess (first gear), tune (second gear), race (third gear), and accelerate (fourth gear), plus an emergency brake, the pulling of which means one begins cutting overhead to remain profitable. Executives always start in first gear. Then the astutely composed questions, combined with a diagnosis of the economy’s health, help them determine which gear to choose next. The authors offer sensibly prudent and consistently lucid counsel regarding not just the importance of preparation for disaster, but also its nature. The assessment itself, provided in full in the book, will at the very least serve as a valuable diagnostic tool. Some of the questions may be obvious, especially those pertaining to available cash and debt, but others are both important and easily overlooked. For example, the authors suggest taking a hard look at the financial worthiness of the vendors a company relies on. The prose can be unctuously ingratiating, unfortunately common in business guides: “We’re almost at the end of the book. Are you ready to Rock the Recession?” But the authors provide a genuinely useful discussion of recession-preparedness and a usefully actionable tool for its judicious establishment. 

A thorough analysis of the necessity of planning for an economic disaster and a well-articulated system to achieve it. 

Pub Date: Sept. 17, 2019

ISBN: 978-1-5445-0191-8

Page Count: 264

Publisher: Recession.com LLC

Review Posted Online: Oct. 10, 2019

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THIS IS SHAKESPEARE

A brief but sometimes knotty and earnest set of studies best suited for Shakespeare enthusiasts.

A brisk study of 20 of the Bard’s plays, focused on stripping off four centuries of overcooked analysis and tangled reinterpretations.

“I don’t really care what he might have meant, nor should you,” writes Smith (Shakespeare Studies/Oxford Univ.; Shakespeare’s First Folio: Four Centuries of an Iconic Book, 2016, etc.) in the introduction to this collection. Noting the “gappy” quality of many of his plays—i.e., the dearth of stage directions, the odd tonal and plot twists—the author strives to fill those gaps not with psychological analyses but rather historical context for the ambiguities. She’s less concerned, for instance, with whether Hamlet represents the first flower of the modern mind and instead keys into how the melancholy Dane and his father share a name, making it a study of “cumulative nostalgia” and our difficulty in escaping our pasts. Falstaff’s repeated appearances in multiple plays speak to Shakespeare’s crowd-pleasing tendencies. A Midsummer Night’s Dream is a bawdier and darker exploration of marriage than its teen-friendly interpretations suggest. Smith’s strict-constructionist analyses of the plays can be illuminating: Her understanding of British mores and theater culture in the Elizabethan era explains why Richard III only half-heartedly abandons its charismatic title character, and she is insightful in her discussion of how Twelfth Night labors to return to heterosexual convention after introducing a host of queer tropes. Smith's Shakespeare is eminently fallible, collaborative, and innovative, deliberately warping play structures and then sorting out how much he needs to un-warp them. Yet the book is neither scholarly nor as patiently introductory as works by experts like Stephen Greenblatt. Attempts to goose the language with hipper references—Much Ado About Nothing highlights the “ ‘bros before hoes’ ethic of the military,” and Falstaff is likened to Homer Simpson—mostly fall flat.

A brief but sometimes knotty and earnest set of studies best suited for Shakespeare enthusiasts.

Pub Date: April 21, 2020

ISBN: 978-1-5247-4854-8

Page Count: 368

Publisher: Pantheon

Review Posted Online: Dec. 17, 2019

Kirkus Reviews Issue: Jan. 15, 2020

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ME TALK PRETTY ONE DAY

Naughty good fun from an impossibly sardonic rogue, quickly rising to Twainian stature.

The undisputed champion of the self-conscious and the self-deprecating returns with yet more autobiographical gems from his apparently inexhaustible cache (Naked, 1997, etc.).

Sedaris at first mines what may be the most idiosyncratic, if innocuous, childhood since the McCourt clan. Here is father Lou, who’s propositioned, via phone, by married family friend Mrs. Midland (“Oh, Lou. It just feels so good to . . . talk to someone who really . . . understands”). Only years later is it divulged that “Mrs. Midland” was impersonated by Lou’s 12-year-old daughter Amy. (Lou, to the prankster’s relief, always politely declined Mrs. Midland’s overtures.) Meanwhile, Mrs. Sedaris—soon after she’s put a beloved sick cat to sleep—is terrorized by bogus reports of a “miraculous new cure for feline leukemia,” all orchestrated by her bitter children. Brilliant evildoing in this family is not unique to the author. Sedaris (also an essayist on National Public Radio) approaches comic preeminence as he details his futile attempts, as an adult, to learn the French language. Having moved to Paris, he enrolls in French class and struggles endlessly with the logic in assigning inanimate objects a gender (“Why refer to Lady Flesh Wound or Good Sir Dishrag when these things could never live up to all that their sex implied?”). After months of this, Sedaris finds that the first French-spoken sentiment he’s fully understood has been directed to him by his sadistic teacher: “Every day spent with you is like having a cesarean section.” Among these misadventures, Sedaris catalogs his many bugaboos: the cigarette ban in New York restaurants (“I’m always searching the menu in hope that some courageous young chef has finally recognized tobacco as a vegetable”); the appending of company Web addresses to television commercials (“Who really wants to know more about Procter & Gamble?”); and a scatological dilemma that would likely remain taboo in most households.

Naughty good fun from an impossibly sardonic rogue, quickly rising to Twainian stature.

Pub Date: June 1, 2000

ISBN: 0-316-77772-2

Page Count: 288

Publisher: Little, Brown

Review Posted Online: May 19, 2010

Kirkus Reviews Issue: April 1, 2000

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