by Joseph F. Coughlin ‧ RELEASE DATE: Nov. 7, 2017
Fruitful reading for trend-spotters and entrepreneurs, who will find much grist for their mills.
Demographics and economics meet in this oddly cheering book about the world’s aging population.
Geezers of the world, unite; you’re a member of the baby boom, you’re about to reassert your role as a huge market force. By 2030, writes MIT AgeLab founder and director Coughlin, there will be 1 billion people worldwide who are 65 or older, a number that will rise to 1.6 billion by 2050. “The emerging population of older adults isn’t just big,” he writes. “It’s so enormous, it’s as though a new continent were rising out of the sea, filled with more than a billion air-breathing consumers just begging for products that fulfill their demands.” In the U.S., senior spending and what economists call its downstream effects amounted to about $8 trillion in 2015, $10,000 more per capita in spending than those aged 30 to 44. Advertisers will obviously want to rethink their efforts to capture the younger demographic stratum when so much money is waiting to be claimed at the upper end. Coughlin examines some of the changes that are being wrought in recognition of older consumers, and he identifies a few design challenges to come. For instance, he observes, CVS drugstores began to organize stock to lessen “store-wandering from folks dealing with mobility impairments” by, for example, grouping diabetes-related products together. Inspired by the tennis balls that some seniors put on their walker feet so that they slide more easily, some manufacturers have added plastic skis. Business opportunities ranging from grocery delivery to home care and landscaping are broadening with this rising audience. The author urges younger readers to prepare for impending old age by saving far more than they do (only about 4 in 10 millennials, he writes, save consistently at all), and he concludes that those who have prepared will find that “we are on the cusp of learning to celebrate life in old age—while we’re still alive.”
Fruitful reading for trend-spotters and entrepreneurs, who will find much grist for their mills.Pub Date: Nov. 7, 2017
ISBN: 978-1-61039-663-9
Page Count: 352
Publisher: PublicAffairs
Review Posted Online: Sept. 3, 2017
Kirkus Reviews Issue: Sept. 15, 2017
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by Bari Weiss ‧ RELEASE DATE: Sept. 10, 2019
A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.
Known for her often contentious perspectives, New York Times opinion writer Weiss battles societal Jewish intolerance through lucid prose and a linear playbook of remedies.
While she was vividly aware of anti-Semitism throughout her life, the reality of the problem hit home when an active shooter stormed a Pittsburgh synagogue where her family regularly met for morning services and where she became a bat mitzvah years earlier. The massacre that ensued there further spurred her outrage and passionate activism. She writes that European Jews face a three-pronged threat in contemporary society, where physical, moral, and political fears of mounting violence are putting their general safety in jeopardy. She believes that Americans live in an era when “the lunatic fringe has gone mainstream” and Jews have been forced to become “a people apart.” With palpable frustration, she adroitly assesses the origins of anti-Semitism and how its prevalence is increasing through more discreet portals such as internet self-radicalization. Furthermore, the erosion of civility and tolerance and the demonization of minorities continue via the “casual racism” of political figures like Donald Trump. Following densely political discourses on Zionism and radical Islam, the author offers a list of bullet-point solutions focused on using behavioral and personal action items—individual accountability, active involvement, building community, loving neighbors, etc.—to help stem the tide of anti-Semitism. Weiss sounds a clarion call to Jewish readers who share her growing angst as well as non-Jewish Americans who wish to arm themselves with the knowledge and intellectual tools to combat marginalization and defuse and disavow trends of dehumanizing behavior. “Call it out,” she writes. “Especially when it’s hard.” At the core of the text is the author’s concern for the health and safety of American citizens, and she encourages anyone “who loves freedom and seeks to protect it” to join with her in vigorous activism.
A forceful, necessarily provocative call to action for the preservation and protection of American Jewish freedom.Pub Date: Sept. 10, 2019
ISBN: 978-0-593-13605-8
Page Count: 224
Publisher: Crown
Review Posted Online: Aug. 22, 2019
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by Bob Woodward & Carl Bernstein ‧ RELEASE DATE: June 18, 1974
Bernstein and Woodward, the two Washington Post journalists who broke the Big Story, tell how they did it by old fashioned seat-of-the-pants reporting — in other words, lots of intuition and a thick stack of phone numbers. They've saved a few scoops for the occasion, the biggest being the name of their early inside source, the "sacrificial lamb" H**h Sl**n. But Washingtonians who talked will be most surprised by the admission that their rumored contacts in the FBI and elsewhere never existed; many who were telephoned for "confirmation" were revealing more than they realized. The real drama, and there's plenty of it, lies in the private-eye tactics employed by Bernstein and Woodward (they refer to themselves in the third person, strictly on a last name basis). The centerpiece of their own covert operation was an unnamed high government source they call Deep Throat, with whom Woodward arranged secret meetings by positioning the potted palm on his balcony and through codes scribbled in his morning newspaper. Woodward's wee hours meetings with Deep Throat in an underground parking garage are sheer cinema: we can just see Robert Redford (it has to be Robert Redford) watching warily for muggers and stubbing out endless cigarettes while Deep Throat spills the inside dope about the plumbers. Then too, they amass enough seamy detail to fascinate even the most avid Watergate wallower — what a drunken and abusive Mitchell threatened to do to Post publisher Katherine Graham's tit, and more on the Segretti connection — including the activities of a USC campus political group known as the Ratfuckers whose former members served as a recruiting pool for the Nixon White House. As the scandal goes public and out of their hands Bernstein and Woodward seem as stunned as the rest of us at where their search for the "head ratfucker" has led. You have to agree with what their City Editor Barry Sussman realized way back in the beginning — "We've never had a story like this. Just never."
Pub Date: June 18, 1974
ISBN: 0671894412
Page Count: 372
Publisher: Simon & Schuster
Review Posted Online: Oct. 10, 2011
Kirkus Reviews Issue: June 1, 1974
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