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RED CARPET by Erich Schwartzel Kirkus Star

RED CARPET

Hollywood, China, and the Global Battle for Cultural Supremacy

by Erich Schwartzel

Pub Date: Feb. 1st, 2022
ISBN: 978-1-984878-99-1
Publisher: Penguin Press

How China muscled its way into Hollywood moviemaking from the mid-1990s on to begin directing what America watches.

“By 2020, China would be the number one box-office market world, home to grosses that routinely neared $1 billion—a market that became too big to ignore and too lucrative to anger,” writes Wall Street Journal film reporter Schwartzel. While largely closed to American moviemaking before 1994, China recognized, as indeed Hollywood had learned after World War II, that making movies not only could be America’s No. 1 export, but could also influence the public—and exercise political sway. The growth was slow but incremental, as the author demonstrates, from the creaky opening up to American culture after the death of Mao Zedong and China’s embrace of capitalism in the 1990s to its full-blown censorship efforts under President Xi Jinping “as an essential arm to a recast Middle Kingdom.” Schwartzel’s examples are both fascinating and disturbing—e.g., the ability of China’s behind-the-scenes influence to remove the Taiwanese flag from Tom Cruise’s iconic bomber jacket in the remake of Top Gun: Maverick in 2019; squelch the marketing of movies about the Dalai Lama and Buddhism, such as Seven Years in Tibet and Kundun; and vilify and ban publicly pro-Tibetan actor advocates like Richard Gere and China critics like Brad Pitt, as well as Nomadland director Chloé Zhao. The author adds that China finagled a deal at the time of the Beijing Olympics to build a Disney theme park in China, while Hollywood, eager to please, filmed an appalling remake of Red Dawn to please China (“anticipatory censorship”), with North Korea as the villains. As Schwartzel demonstrates, China has the money to demand an entertainment business that will support its new political rise, and Hollywood, aware of the vast Chinese market, is not saying no.

Avid viewers will be surprised by this exposé of the seedy partnership between Hollywood and the Chinese government.