This expanded coverage of the New York Times 1974 investigation into recruiting is yet another rehash--albeit a reliable one--of a perpetual NCAA sticky wicket (cf. Athletes for Sale, KR, p. 209). Surprisingly, the Carnegie Foundation's initial report on the subject--American College Athletics, 1929--remains the only significantly original probe into the evils of big-time sports programs. If college football games were ""highly organized commercial enterprises"" way back then, it appears the only noticeable changes to date are: a greater reliance on black athletes; the universities' steadily increasing financial difficulties; more emphasis on womens' athletics; and the need for television revenues to help subsidize the various NCAA conferences. What exists now is a highly pressurized win-or-else, bend-the-rules-or-be-whupped syndrome. It's perhaps inevitable then that the many violations--""payments to high-school stars, tampering with their grades, forging their transcripts, finding substitutes to take their exams, promising jobs to their parents, buying them cars, and supplying them with football tickets that can be scalped for as much as $8,000 during their undergraduate careers""--stay the same while only the names of the violating institutions ever seem to change. A solid assessment of familiar territory marred by an absence of suggestions on what to do about it.