Let's face it, no mere book could live up to that title. What Brothers does manage is to make a more convincing stab at it than most. Her ""pharmacopeia of psychological prescriptions"" necessarily spans a wide range, from riches and power to sex and love, without spreading so thin as to be useless. Her insights on ""human behavior and motivations"" are winningly positive in tone--the power drive, for example, can be used to build rather than to destroy; true ""wealth seekers"" really do want money for its own sake and should not be dissuaded from that goal, even though the desire stems from the ""hungry-for-love little child within."" One caveat: Brothers does not have a private psychological practice but serves as psychological consultant for various corporations, so the secrets of success in business are disclosed more fully than are the secrets of happiness in marriage or any other personal situation. As readers of her column have come to expect, her position is supported with numerous references to published research, but also, refreshingly, with anecdotes from her personal life (singleminded determination helped her to win The $64,000 Question, a win that launched her career) and from the problems of acquaintances. Enough is delivered, all told, to spark some genuine interest.