THE NASCAR WAY

THE BUSINESS THAT DRIVES THE SPORT

The author of The Warren Buffet Way turns his sights on another successful financial colossus, the National Association of Stock Car Automobile Racers, better known as NASCAR. Looking to add holdings to a mutual fund he manages, Hagstrom first approached NASCAR as he would any other industry. Before long, however, he found the sport's appeal infectious. Although it operates primarily in the deep South and traditionally draws on rural southerners for its fan base, NASCAR, specifically its Winston Cup Series, is one of the most lucrative and stable professional sporting enterprises in the world. According to Hagstrom, NASCAR succeeds because its ``financial house is in order,'' with three primary sources of income: the fans, who are deep-pocketed and fiercely loyal to drivers and to the products of their team sponsors; television— all 31 races are broadcast nationally; and high-profile corporate sponsors, which spend hundreds of millions of dollars annually to reach race attendees and television viewers alike. Added to these elements is the fact that NASCAR is privately held, its owners the descendents of the organization's founder, Bill France Sr. This combination of stable ownership and steady revenues, Hagstrom contends, makes NASCAR a standout among big-money sports leagues, such as the NBA and NFL. He therefore advocates investing in firms that own NASCAR race tracks or teams, or both, as a virtual permit to mint money. Is this sound advice? According to a marketing executive for a prominent sports-drink manufacturer that counts Michael Jordan among its paid endorsers, ``If I had an additional marketing dollar to allocate, I would spend it on NASCAR.'' Hagstrom, in his admiration for NASCAR, occasionally glosses over some things, for instance, that it's alienating some fans by abandoning its small-track, small-team, small-town roots. Nevertheless, this book is a novel and notable examination of sports from a purely mercantilist angle.

Pub Date: Feb. 2, 1998

ISBN: 0-471-18316-4

Page Count: 240

Publisher: Wiley

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Dec. 15, 1997

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One of the NBA’s 50 greatest players scores another basket—a deeply personal one.

BACK FROM THE DEAD

A basketball legend reflects on his life in the game and a life lived in the “nightmare of endlessly repetitive and constant pain, agony, and guilt.”

Walton (Nothing but Net, 1994, etc.) begins this memoir on the floor—literally: “I have been living on the floor for most of the last two and a half years, unable to move.” In 2008, he suffered a catastrophic spinal collapse. “My spine will no longer hold me,” he writes. Thirty-seven orthopedic injuries, stemming from the fact that he had malformed feet, led to an endless string of stress fractures. As he notes, Walton is “the most injured athlete in the history of sports.” Over the years, he had ground his lower extremities “down to dust.” Walton’s memoir is two interwoven stories. The first is about his lifelong love of basketball, the second, his lifelong battle with injuries and pain. He had his first operation when he was 14, for a knee hurt in a basketball game. As he chronicles his distinguished career in the game, from high school to college to the NBA, he punctuates that story with a parallel one that chronicles at each juncture the injuries he suffered and overcame until he could no longer play, eventually turning to a successful broadcasting career (which helped his stuttering problem). Thanks to successful experimental spinal fusion surgery, he’s now pain-free. And then there’s the music he loves, especially the Grateful Dead’s; it accompanies both stories like a soundtrack playing off in the distance. Walton tends to get long-winded at times, but that won’t be news to anyone who watches his broadcasts, and those who have been afflicted with lifelong injuries will find the book uplifting and inspirational. Basketball fans will relish Walton’s acumen and insights into the game as well as his stories about players, coaches (especially John Wooden), and games, all told in Walton’s fervent, witty style.

One of the NBA’s 50 greatest players scores another basket—a deeply personal one.

Pub Date: March 8, 2016

ISBN: 978-1-4767-1686-2

Page Count: 352

Publisher: Simon & Schuster

Review Posted Online: Dec. 19, 2015

Kirkus Reviews Issue: Jan. 1, 2016

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Effectively sobering. Suffice it to say that Pop Warner parents will want to armor their kids from head to toe upon reading...

CONCUSSION

A maddening, well-constructed tale of medical discovery and corporate coverup, set in morgues, laboratories, courtrooms, and football fields.

Nigeria-born Bennet Omalu is perhaps an unlikely hero, a medical doctor board-certified in four areas of pathology, “anatomic, clinical, forensic, and neuropathology,” and a well-rounded specialist in death. When his boss, celebrity examiner Cyril Wecht (“in the autopsy business, Wecht was a rock star”), got into trouble for various specimens of publicity-hound overreach, Omalu was there to offer patient, stoical support. The student did not surpass the teacher in flashiness, but Omalu was a rock star all his own in studying the brain to determine a cause of death. Laskas’ (Creative Writing/Univ. of Pittsburgh; Hidden America, 2012, etc.) main topic is the horrific injuries wrought to the brains and bodies of football players on the field. Omalu’s study of the unfortunate brain of Pittsburgh Steeler Mike Webster, who died in 2002 at 50 of a supposed heart attack, brought new attention to the trauma of concussion. Laskas trades in sportwriter-ese, all staccato delivery full of tough guyisms and sports clichés: “He had played for fifteen seasons, a warrior’s warrior; he played in more games—two hundred twenty—than any other player in Steelers history. Undersized, tough, a big, burly white guy—a Pittsburgh kind of guy—the heart of the best team in history.” A little of that goes a long way, but Laskas, a Pittsburgher who first wrote of Omalu and his studies in a story in GQ, does sturdy work in keeping up with a grim story that the NFL most definitely did not want to see aired—not in Omalu’s professional publications in medical journals, nor, reportedly, on the big screen in the Will Smith vehicle based on this book.

Effectively sobering. Suffice it to say that Pop Warner parents will want to armor their kids from head to toe upon reading it.

Pub Date: Nov. 24, 2015

ISBN: 978-0-8129-8757-7

Page Count: 288

Publisher: Random House

Review Posted Online: Sept. 15, 2015

Kirkus Reviews Issue: Oct. 1, 2015

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