MAKING MONEY MORAL

An expertly detailed synopsis of a major shift in the global corporate environment toward pairing profitability with a moral mission.

According to Rodin and debut author Madsbjerg, the world of commerce has recently undergone a seismic shift, the kind that promises to refashion the very nature of capitalism. While social responsibility was once understood as exhausted in the maximization of shareholder value, an idea forcefully articulated by Milton Friedman, now the trend is to interpret making money and doing good as necessary partners or, as the authors put it, to “make money moral.” Linking purpose and profit is burgeoning in the world of investment: “In sustainable and impact investing, the financial resources and expertise of the money managers are what enable large-scale capital flows to be directed toward solving global challenges—social and environmental issues that the problem solvers are working to fix.” A confluence of events—including the rise of aggressive activism, increasing awareness of systemic problems like income inequality, and the devastation wrought by Covid-19—engendered a more enlightened “conscious consumerism” and a corporate world ready to respond to their demands. Regarding investing, this entails a collaboration between money managers (the whole cosmos of asset managers) and problem-solvers (governmental and nonprofit)—a sometimes fraught partnership thoughtfully addressed by the authors. Rodin and Madsbjerg write from extensive experience, and it shows—the former was the president of The Rockefeller Foundation, the latter, its managing director. They cover the subject with impressive thoroughness and pragmatism, conceding that the line between the hunt for justice and the one for financial growth can be difficult to discern and that the moral advocacy of some organizations should be construed “with a degree of skepticism.” One still wishes this central issue was considered at greater length and with less hyperbolic optimism. Nevertheless, this is an edifying study—and an engaging introduction to the subject.

A brief but wide-ranging primer on an increasingly hot topic.