The aptly named Meeker is speaking up--not too loudly of course--for the weak, puny, and cowardly, the Simple Unassertives and Manic Concessives ""whose idea of happiness is getting sideswiped by someone who has insurance."" Those who qualify, especially Assertiveness Training dropouts, are yet another oppressed minority, courage-impaired since birth, who can take heart from his avoidance techniques (""Don't Say Yes When You Want to Say Yes, Sir"") and elementary exercises such as the pushover or the triple kowtow. Meeker is harmlessly jabbing the ribs of the self-help books with tests, questionnaires, bromides, canned responses, and fractured Latin sources for added weight. Will he push hard enough to make an impact? We won't say, but if you live by his Pusillanimous Imperative, you may find this a real kick in the head. If not, You Can always Run Away From It.