Assuming quite accurately that the average person does not get much out of reading the Bible, the author analyzes the popular methods, admits the good points and explains the weaknesses. He then goes on to constructive presentation of methods that will net rich profit. He gives a list of the books with actual reading times, many of them possible to read not only at a sitting, but within an hour. He goes through the psalms and other books of prayer and praise, suggesting topics, sections etc., for special study. He concludes with an excellent bibliography for collateral reading, to be used in conjunction with Bible study. You should be able to make a plus sale with each Bible you sell -- or vice versa. The use of one of the modern versions is advocated.