Communication, being the basis of any human relationship whether it be in the family, in business, in social life or in community affairs, is the key to success in any of these areas. Since communication is an exchange of feelings rather than an exchange of ideas, smooth sailing precludes sensitivity to feelings and human nature. Words are merely symbols and since symbols vary with time, place context and education, the speaker, to insure understanding, must operate accordingly. Using many practical examples the author shows how tension can be alleviated, how suggestions can be coercive- and there are hints on writing letters, giving speeches, etc. An easy-to-read, not too corny, success book with a few unnecessary allusions to Korzybski, Freud and Hayakawa. The author wrote Winning Your Way With People.