Astute and instructional; should help point the way to effective employee relations for company leaders.
A communication executive expounds on employee engagement in this debut guide.
In a work she describes as “a quick read and reference,” Horn deftly outlines the basics of employee engagement. Her wide-ranging material about communicating with workers supports that theme. Divided into four parts, the strong book covers communication frameworks and tools, explains employee surveys, and wraps up with a plan for putting together a strategic message system. The author is careful to point out the differences between how executives and employees define communication, which, she suggests, “is the root cause of many problems—and too often those problems are addressed with the wrong solution.” Horn distinguishes among executives, managers, and employees throughout the book while presenting basic communication techniques that can be applied across all organizational levels. One of the more compelling discussions surrounds the issue of communicating with specific audiences. While many business communicators might start with the message, Horn writes, “a better plan is to begin by thinking about the audience….If you consider the audience first, it will allow you to put parameters around the message.” Her insights into the need for “assessing the amount of attitude change” among various corporate audiences are likely to be of great value to senior managers. Likewise, the author’s recommendations for developing key messages, supplemented by a step-by-step guide, offer a streamlined method for any communicator. The lengthy chapter regarding employee surveys may be too densely packed for some readers, but it does explain in detail the implementation and scoring of such assessments. On the other hand, the chapter that explores how to develop a “connected listening strategy” is concise yet cutting-edge in its approach to using data to understand staff needs. Horn is clearly a subject matter expert, enhancing each chapter with a closing section, “My Experience,” in which she shares examples and observations from her more than 30 years of work in companies across numerous industries.
Astute and instructional; should help point the way to effective employee relations for company leaders.Pub Date: Sept. 20, 2017
ISBN: 978-0-9975166-3-0
Page Count: 226
Publisher: CreateSpace
Review Posted Online: Dec. 27, 2017
Kirkus Reviews Issue: Feb. 15, 2018
Review Program: Kirkus Indie
This is not the Nutcracker sweet, as passed on by Tchaikovsky and Marius Petipa. No, this is the original Hoffmann tale of 1816, in which the froth of Christmas revelry occasionally parts to let the dark underside of childhood fantasies and fears peek through. The boundaries between dream and reality fade, just as Godfather Drosselmeier, the Nutcracker's creator, is seen as alternately sinister and jolly. And Italian artist Roberto Innocenti gives an errily realistic air to Marie's dreams, in richly detailed illustrations touched by a mysterious light. A beautiful version of this classic tale, which will captivate adults and children alike. (Nutcracker; $35.00; Oct. 28, 1996; 136 pp.; 0-15-100227-4)
Pub Date: Oct. 28, 1996
ISBN: 0-15-100227-4
Page Count: 136
Publisher: Harcourt
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Aug. 15, 1996
BOOK REVIEW
BOOK REVIEW
An extravaganza in Bemelmans' inimitable vein, but written almost dead pan, with sly, amusing, sometimes biting undertones, breaking through. For Bemelmans was "the man who came to cocktails". And his hostess was Lady Mendl (Elsie de Wolfe), arbiter of American decorating taste over a generation. Lady Mendl was an incredible person,- self-made in proper American tradition on the one hand, for she had been haunted by the poverty of her childhood, and the years of struggle up from its ugliness,- until she became synonymous with the exotic, exquisite, worshipper at beauty's whrine. Bemelmans draws a portrait in extremes, through apt descriptions, through hilarious anecdote, through surprisingly sympathetic and understanding bits of appreciation. The scene shifts from Hollywood to the home she loved the best in Versailles. One meets in passing a vast roster of famous figures of the international and artistic set. And always one feels Bemelmans, slightly offstage, observing, recording, commenting, illustrated.
Pub Date: Feb. 23, 1955
ISBN: 0670717797
Page Count: -
Publisher: Viking
Review Posted Online: Oct. 25, 2011
Kirkus Reviews Issue: Feb. 1, 1955
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