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FRAMERS

HUMAN ADVANTAGE IN AN AGE OF TECHNOLOGY AND TURMOIL

Less a guide to success in relationships, creativity, or even business than an astute analysis of problem-solving.

An appealing pop-science guide to creativity.

Books on problem-solving, including this one, tend to be directed toward aspiring businesspeople, but Economist senior editor Cukier and business school professors Mayer-Schönberger and de Vericourt offer a text that should have wider appeal. Unlike animals and computers, humans do not make decisions according to fixed rules. We operate with a mental model of a situation, a frame, that becomes critical when solving problems. Among the authors’ numerous illustrative anecdotes is the story of Nokia. For decades, handsets steadily became smaller, cheaper, and more convenient. That was the model, and Nokia led in sales. When Apple introduced the “bulkier, pricier, and buggier” iPhone in 2008, many companies did not realize that Apple had reframed the model, and Nokia barely escaped bankruptcy Although an accepted tenet in psychology for a century, framing entered the mainstream only when human intelligence bumped up against the limitation of computers. Computers calculate, solve complex problems, and even learn, but they remain helpless without human input: “AI is brilliant at answering what is asked; framers pose questions never before voiced. Computers work only in a world that exists; humans live in ones they imagine through framing.” This incredibly efficient means to reaching a decision requires three key elements: “causal thinking,” which predicts in advance what an action will produce; “counterfactuals,” which serve as “a form of dreaming—but wisely channeled, deliberately focused”; and “constraints,” which place limits on our imagination, allowing us to focus on actions that matter. The authors conclude with a long plea for pluralism, “friction,” and diversity in business, our personal lives, and society as a whole. “Uniformity is the end of successful framing,” they write. While tribalism and groupthink remain the default modes for many humans, the authors put forth solid theories supported by scientific researchers, educators, expert consultants, philosophers, and other thinkers.

Less a guide to success in relationships, creativity, or even business than an astute analysis of problem-solving.

Pub Date: May 11, 2021

ISBN: 978-0-593-18259-8

Page Count: 272

Publisher: Dutton

Review Posted Online: March 2, 2021

Kirkus Reviews Issue: March 15, 2021

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POVERTY, BY AMERICA

A clearly delineated guide to finally eradicate poverty in America.

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A thoughtful program for eradicating poverty from the Pulitzer Prize–winning author of Evicted.

“America’s poverty is not for lack of resources,” writes Desmond. “We lack something else.” That something else is compassion, in part, but it’s also the lack of a social system that insists that everyone pull their weight—and that includes the corporations and wealthy individuals who, the IRS estimates, get away without paying upward of $1 trillion per year. Desmond, who grew up in modest circumstances and suffered poverty in young adulthood, points to the deleterious effects of being poor—among countless others, the precarity of health care and housing (with no meaningful controls on rent), lack of transportation, the constant threat of losing one’s job due to illness, and the need to care for dependent children. It does not help, Desmond adds, that so few working people are represented by unions or that Black Americans, even those who have followed the “three rules” (graduate from high school, get a full-time job, wait until marriage to have children), are far likelier to be poor than their White compatriots. Furthermore, so many full-time jobs are being recast as contracted, fire-at-will gigs, “not a break from the norm as much as an extension of it, a continuation of corporations finding new ways to limit their obligations to workers.” By Desmond’s reckoning, besides amending these conditions, it would not take a miracle to eliminate poverty: about $177 billion, which would help end hunger and homelessness and “make immense headway in driving down the many agonizing correlates of poverty, like violence, sickness, and despair.” These are matters requiring systemic reform, which will in turn require Americans to elect officials who will enact that reform. And all of us, the author urges, must become “poverty abolitionists…refusing to live as unwitting enemies of the poor.” Fortune 500 CEOs won’t like Desmond’s message for rewriting the social contract—which is precisely the point.

A clearly delineated guide to finally eradicate poverty in America.

Pub Date: March 21, 2023

ISBN: 9780593239919

Page Count: 288

Publisher: Crown

Review Posted Online: Nov. 30, 2022

Kirkus Reviews Issue: Jan. 1, 2023

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ELON MUSK

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

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A warts-and-all portrait of the famed techno-entrepreneur—and the warts are nearly beyond counting.

To call Elon Musk (b. 1971) “mercurial” is to undervalue the term; to call him a genius is incorrect. Instead, Musk has a gift for leveraging the genius of others in order to make things work. When they don’t, writes eminent biographer Isaacson, it’s because the notoriously headstrong Musk is so sure of himself that he charges ahead against the advice of others: “He does not like to share power.” In this sharp-edged biography, the author likens Musk to an earlier biographical subject, Steve Jobs. Given Musk’s recent political turn, born of the me-first libertarianism of the very rich, however, Henry Ford also comes to mind. What emerges clearly is that Musk, who may or may not have Asperger’s syndrome (“Empathy did not come naturally”), has nurtured several obsessions for years, apart from a passion for the letter X as both a brand and personal name. He firmly believes that “all requirements should be treated as recommendations”; that it is his destiny to make humankind a multi-planetary civilization through innovations in space travel; that government is generally an impediment and that “the thought police are gaining power”; and that “a maniacal sense of urgency” should guide his businesses. That need for speed has led to undeniable successes in beating schedules and competitors, but it has also wrought disaster: One of the most telling anecdotes in the book concerns Musk’s “demon mode” order to relocate thousands of Twitter servers from Sacramento to Portland at breakneck speed, which trashed big parts of the system for months. To judge by Isaacson’s account, that may have been by design, for Musk’s idea of creative destruction seems to mean mostly chaos.

Alternately admiring and critical, unvarnished, and a closely detailed account of a troubled innovator.

Pub Date: Sept. 12, 2023

ISBN: 9781982181284

Page Count: 688

Publisher: Simon & Schuster

Review Posted Online: Sept. 12, 2023

Kirkus Reviews Issue: Oct. 15, 2023

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