Homza, who works on a contract basis as a “fractional” (part-time) CFO for small businesses, debuts with a book that acts as a kind of armchair adviser. More an assemblage of bite-sized essays than logically organized chapters, the book is an easy but potentially enlightening read for the busy business owner. The author touches on a smattering of both financial and organizational topics and issues, including financial statements, financial plans, key indicators, receivables, payables, working with a banker, effective management teams, setting strategy, problem-solving, and more. Homza writes with a strong, authoritative voice in a no-nonsense style, dishing out counsel clearly borne of professional experience. “Get the entire organization focused on a few key numbers so that everyone has an appreciation for the results of the organization,” he says. When businesses are “languishing,” Homza observes, “I see that the problem with many is that they have no Push. No one is setting the tone or holding people within the organization accountable for goals and objectives.” The author draws a distinction between working in a business and on a business: “Too many small business owners find themselves working in the business. This means they are working on day-to-day operational issues,” he says. “Ask yourself: what you are doing today which will alter the course of your business over the next three to five years?” And as for those office plants, “one of the first things that I look for when I walk into an office is whether anyone waters the plants…what I am really looking for is whether anyone goes above and beyond to take care of little things that are usually not in anyone’s job description.” Some readers may think these pithy observations are tossed out casually and lack substance, but most small-business owners should be able to find ample wisdom in these pages.
A business how-to for some and a collection of helpful reminders for others; makes for an engaging light read.