Goetz’s book bounces between fascinating stories about blockbuster films and blatant advertising for his company’s services.

AUDIENCE-OLOGY

HOW MOVIEGOERS SHAPE THE FILMS WE LOVE

As any Oscar watcher knows, classic movies are the work of a significant team of talented professionals both behind and in front of the camera. This book makes the argument for the importance of one more team member: the film-testing audience researcher.

Goetz, who has worked in the movie research industry for 30 years and founded his own firm, Screen Engine/ASI, in 2010, has plenty of great stories to tell. He reveals how the memorable opening scene of La La Landdidn’t become part of the Oscar-winning movie until after screening audiences were confused by the musical’s original opening. He discusses how audience reaction led Steven Spielberg to reshoot scenes in Jaws, which “was graphic, gruesome, and disturbing, and to a 1975 audience…unlike anything they had ever seen before.” He also reveals how audiences were initially confused by Moonstruck, but once the filmmakers swapped out the opera in the opening montage for Dean Martin’s “That’s Amore,” everyone realized the Cher film was a comedy. Throughout, the author recounts well-told stories about angry directors and anxious studio executives at movie screenings, explaining that he is also passionate about what he does. “I’m also not about to just state the numbers that we collect on the surveys,” he writes. “I’m providing perspective from decades of experience, interpreting what those numbers mean.” However, Goetz doesn’t provide a thorough discussion of whether the audience screenings and collected data can hurt a film. He quotes director Ang Lee saying, “Picasso never audience-tested his paintings,” and then argues against it, without talking to Lee—or Quentin Tarantino or Clint Eastwood, other directors who generally don’t use screening research. The author’s belief in the importance of audience research is well supported, but without letting anyone argue the other side, it makes the book feel a little self-serving.

Goetz’s book bounces between fascinating stories about blockbuster films and blatant advertising for his company’s services.

Pub Date: Nov. 23, 2021

ISBN: 978-1-982186-67-8

Page Count: 224

Publisher: Tiller Press/Simon & Schuster

Review Posted Online: Oct. 13, 2021

Kirkus Reviews Issue: Nov. 1, 2021

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A refreshing celebrity memoir focused not strictly on the self but on a much larger horizon.

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WILL

One of Hollywood’s biggest stars delivers a memoir of success won through endless, relentless work and self-reckoning.

“My imagination is my gift, and when it merges with my work ethic, I can make money rain from the heavens.” So writes Smith, whose imagination is indeed a thing of wonder—a means of coping with fear, an abusive father with the heart of a drill instructor, and all manner of inner yearnings. The author’s imagination took him from a job bagging ice in Philadelphia to initial success as a partner in the Grammy-winning rap act DJ Jazzy Jeff and the Fresh Prince. Smith was propelled into stardom thanks to the ministrations of Quincy Jones, who arranged an audition in the middle of his own birthday party, bellowing “No paralysis through analysis!” when Smith begged for time to prepare. The mantra—which Jones intoned 50-odd times during the two hours it took for the Hollywood suits to draw up a contract for the hit comedy series The Fresh Prince of Bel-Air—is telling, for hidden within this memoir lies a powerful self-help book. For Smith, all of life is a challenge in which one’s feelings are largely immaterial. “I watched my father’s negative emotions seize control of his ample intellect and cause him over and over again to destroy beautiful parts of our family,” he writes, good reason for him to sublimate negativity in the drive to get what he wanted—money, at first, and lots of it, which got him in trouble with the IRS in the early 1990s. Smith, having developed a self-image that cast him as a coward, opines that one’s best life is lived by facing up to the things that hold us back. “I’ve been making a conscious effort to attack all the things that I’m scared of,” he writes, adding, “And this is scary.” It’s a good lesson for any aspiring creative to ponder—though it helps to have Smith’s abundant talent, too.

A refreshing celebrity memoir focused not strictly on the self but on a much larger horizon.

Pub Date: Nov. 9, 2021

ISBN: 978-1-984877-92-5

Page Count: 432

Publisher: Penguin Press

Review Posted Online: Nov. 9, 2021

Kirkus Reviews Issue: Dec. 15, 2021

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A sharp, entertaining view of the news media from one of its star players.

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GOING THERE

The veteran newscaster reflects on her triumphs and hardships, both professional and private.

In this eagerly anticipated memoir, Couric (b. 1957) transforms the events of her long, illustrious career into an immensely readable story—a legacy-preserving exercise, for sure, yet judiciously polished and insightful, several notches above the fray of typical celebrity memoirs. The narrative unfolds through a series of lean chapters as she recounts the many career ascendency steps that led to her massively successful run on the Today Show and comparably disappointing stints as CBS Evening News anchor, talk show host, and Yahoo’s Global News Anchor. On the personal front, the author is candid in her recollections about her midlife adventures in the dating scene and deeply sorrowful and affecting regarding the experience of losing her husband to colon cancer as well as the deaths of other beloved family members, including her sister and parents. Throughout, Couric maintains a sharp yet cool-headed perspective on the broadcast news industry and its many outsized personalities and even how her celebrated role has diminished in recent years. “It’s AN ADJUSTMENT when the white-hot spotlight moves on,” she writes. “The ego gratification of being the It girl is intoxicating (toxic being the root of the word). When that starts to fade, it takes some getting used to—at least it did for me.” Readers who can recall when network news coverage and morning shows were not only relevant, but powerfully influential forces will be particularly drawn to Couric’s insights as she tracks how the media has evolved over recent decades and reflects on the negative effects of the increasing shift away from reliable sources of informed news coverage. The author also discusses recent important cultural and social revolutions, casting light on issues of race and sexual orientation, sexism, and the predatory behavior that led to the #MeToo movement. In that vein, she expresses her disillusionment with former co-host and friend Matt Lauer.

A sharp, entertaining view of the news media from one of its star players.

Pub Date: Oct. 26, 2021

ISBN: 978-0-316-53586-1

Page Count: 528

Publisher: Little, Brown

Review Posted Online: Oct. 26, 2021

Kirkus Reviews Issue: Dec. 1, 2021

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