FILTERWORLD

An important book about how to get out of the algorithmic box and make your own decisions.

Algorithms have become the secret drivers of Google, Instagram, TikTok, and all the other digital platforms, and they are having an insidious impact on how we think, consume, and produce, writes New Yorker staff writer Chayka, author of The Longing for Less. They continually collect data, feeding our past choices—and the preferences of other people—back to us. This process makes endless browsing easy, but it locks us in an echo chamber, slowly degrading our capacity for original thinking. It also affects the physical world, and Chayka offers an intriguing—and distressing—explanation of how all the coffee shops in the world came to look the same, thanks to Instagram and Snapchat. Our world has become filtered and machine-managed, with success measured in engagement metrics. As a remedy, the author offers interesting ideas for regulation, mostly focused on greater transparency. He admits that this would be hard to do, so he offers a more personal path. Undertaking an “algorithmic cleanse,” Chayka jumped off the social media sites that had taken over his life. For a while, he suffered from “fear of missing out,” but eventually, he felt his creativity returning. When he rejoined the online world, he ignored the constant flow of recommendations and looked only for the niches that interested him. During this time, the author discovered that guidance from algorithms is completely unnecessary. “Regaining control isn’t so hard,” writes the author. “You make a personal choice and begin to intentionally seek out your own cultural rabbit hole, which leads you in new directions, to yet more independent decisions…and, ultimately, a sense of self.”

Chayka's timely investigation shows how we can reject the algorithms of the digital era and reclaim our humanity.