A remarkable look at the spinmeister who helped to invent public relations. Cynical Americans who assume mass manipulation is a relatively new phenomenon will be shocked by the depth of deception exposed here. Meticulously researched by Boston Globe reporter Tye, this biography traces the beginnings of spin early in this century and authoritatively shows Bernays to be the person responsible for most of the tenets governing it today. A nephew of Freud’s, Bernays influenced the nascent public relations field so that rather than adapt products to fit clients, firms worked to mold clients to buy an existing product. Example: When Lucky Strikes cigarettes, a Bernays client, realized women weren—t buying any because the signature green-and-red packaging tended to clash with clothing, Bernays decided to change not the packaging but rather the fashion world until green became the color of choice. He started by sponsoring a charity ball devoted to the color and worked his way through accessory retailers to fashion designers to so-called “unbiased” front groups of his own devising to —planted— newspaper stories until green did indeed enjoy a vogue in women’s fashions. That willingness to look at the psychology of influence permeated all Bernays’s campaigns, from the United Fruit campaign in Guatemala to the push for more federal highway funding to enable his client Mack Truck to better compete with the burgeoning railroad industry. Still, Tye is no slave to spin himself. He openly and honestly questions Bernays’s role in many of his public relations campaigns and doesn’t hesitate to note where the hype falls short of reality. A candid and enlightening look at a subject in which smoke and mirrors are primary props. (16 pages b&w photos, not seen)
Pub Date: Aug. 5, 1998
ISBN: 0-517-70435-8
Page Count: 320
Publisher: Crown
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: June 1, 1998
Well-told and admonitory.
Young-rags-to-mature-riches memoir by broker and motivational speaker Gardner.
Born and raised in the Milwaukee ghetto, the author pulled himself up from considerable disadvantage. He was fatherless, and his adored mother wasn’t always around; once, as a child, he spied her at a family funeral accompanied by a prison guard. When beautiful, evanescent Moms was there, Chris also had to deal with Freddie “I ain’t your goddamn daddy!” Triplett, one of the meanest stepfathers in recent literature. Chris did “the dozens” with the homies, boosted a bit and in the course of youthful adventure was raped. His heroes were Miles Davis, James Brown and Muhammad Ali. Meanwhile, at the behest of Moms, he developed a fondness for reading. He joined the Navy and became a medic (preparing badass Marines for proctology), and a proficient lab technician. Moving up in San Francisco, married and then divorced, he sold medical supplies. He was recruited as a trainee at Dean Witter just around the time he became a homeless single father. All his belongings in a shopping cart, Gardner sometimes slept with his young son at the office (apparently undiscovered by the night cleaning crew). The two also frequently bedded down in a public restroom. After Gardner’s talents were finally appreciated by the firm of Bear Stearns, his American Dream became real. He got the cool duds, hot car and fine ladies so coveted from afar back in the day. He even had a meeting with Nelson Mandela. Through it all, he remained a prideful parent. His own no-daddy blues are gone now.
Well-told and admonitory.Pub Date: June 1, 2006
ISBN: 0-06-074486-3
Page Count: 320
Publisher: Amistad/HarperCollins
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: March 15, 2006
A wonderful page-turner written with humility, immediacy, and great style. Nothing came cheap and easy to McCandless, nor...
The excruciating story of a young man on a quest for knowledge and experience, a search that eventually cooked his goose, told with the flair of a seasoned investigative reporter by Outside magazine contributing editor Krakauer (Eiger Dreams, 1990).
Chris McCandless loved the road, the unadorned life, the Tolstoyan call to asceticism. After graduating college, he took off on another of his long destinationless journeys, this time cutting all contact with his family and changing his name to Alex Supertramp. He was a gent of strong opinions, and he shared them with those he met: "You must lose your inclination for monotonous security and adopt a helter-skelter style of life''; "be nomadic.'' Ultimately, in 1992, his terms got him into mortal trouble when he ran up against something—the Alaskan wild—that didn't give a hoot about Supertramp's worldview; his decomposed corpse was found 16 weeks after he entered the bush. Many people felt McCandless was just a hubris-laden jerk with a death wish (he had discarded his map before going into the wild and brought no food but a bag of rice). Krakauer thought not. Admitting an interest that bordered on obsession, he dug deep into McCandless's life. He found a willful, reckless, moody boyhood; an ugly little secret that sundered the relationship between father and son; a moral absolutism that agitated the young man's soul and drove him to extremes; but he was no more a nutcase than other pilgrims. Writing in supple, electric prose, Krakauer tries to make sense of McCandless (while scrupulously avoiding off-the-rack psychoanalysis): his risky behavior and the rites associated with it, his asceticism, his love of wide open spaces, the flights of his soul.
Pub Date: Jan. 1, 1996
ISBN: 0-679-42850-X
Page Count: 320
Publisher: Villard
Review Posted Online: May 19, 2010
Kirkus Reviews Issue: Oct. 15, 1995
SEEN & HEARD
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