Portfolio manager Creatura, a 20-year investment veteran who has been widely quoted in the financial media, serves up 86...

Long and Short: Confessions of a Portfolio Manager


A debut book offers a professional’s personal perspective on stock market investing.

Portfolio manager Creatura, a 20-year investment veteran who has been widely quoted in the financial media, serves up 86 microchapters of wit, wisdom, and Wall Street observations. This is not a prescriptive plan or distinct method for stock market investing. With no overarching theme other than sharing the author’s “expensive lessons,” the book bluntly and at times amusingly skewers commonly held beliefs about investing while offering just enough considered counsel to tantalize the would-be dabbler. “When participating in risky activities such as walking a tightrope, swinging on the trapeze, or buying stocks,” writes Creatura, “it is important to have a safety net.” According to the author, that safety net is a company’s balance sheet: “When you’re purchasing a stock, this is what you’re buying…what you will own.” Such common-sense wisdom permeates a volume filled with pithy statements that hold relevance for novice and experienced investors alike. Each of the book’s terse chapters is a stand-alone snippet with a well-defined point. It might be efficiency: “Reduce the number of stocks you consider while increasing the quality of ideas you look at.” It might be investment advice: “Recognizing a 60/40 proposition and investing accordingly is what you need to be successful in this business. That is all.” Or it might be a paradoxical pronouncement: “Consistency is an admirable personal attribute. It can also be a dangerous curse for an investor.” The author has a knack for educating as well as entertaining, with a writing style that ranges from factual to funny. Several full-page cartoons, including the illustration of “An Unbalanced Investor” with callouts such as “Seat of Pants for Flying,” hit just the right note. Chances are the serious investor will have to read and perhaps reread the pages with a highlighter in hand to glean Creatura’s more earnest embedded advice scattered throughout the book, but even the casual investor will find this volume enjoyable, if not illuminating.

Pub Date: May 26, 2015

ISBN: 978-1-63413-485-9

Page Count: 260

Publisher: Mill City Press

Review Posted Online: Jan. 26, 2016

Kirkus Reviews Issue: March 1, 2016

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Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis...



Privately published by Strunk of Cornell in 1918 and revised by his student E. B. White in 1959, that "little book" is back again with more White updatings.

Stricter than, say, Bergen Evans or W3 ("disinterested" means impartial — period), Strunk is in the last analysis (whoops — "A bankrupt expression") a unique guide (which means "without like or equal").

Pub Date: May 15, 1972

ISBN: 0205632645

Page Count: 105

Publisher: Macmillan

Review Posted Online: Oct. 28, 2011

Kirkus Reviews Issue: May 1, 1972

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From the national correspondent for PBS's MacNeil-Lehrer Newshour: a moving memoir of her youth in the Deep South and her role in desegregating the Univ. of Georgia. The eldest daughter of an army chaplain, Hunter-Gault was born in what she calls the ``first of many places that I would call `my place' ''—the small village of Due West, tucked away in a remote little corner of South Carolina. While her father served in Korea, Hunter-Gault and her mother moved first to Covington, Georgia, and then to Atlanta. In ``L.A.'' (lovely Atlanta), surrounded by her loving family and a close-knit black community, the author enjoyed a happy childhood participating in activities at church and at school, where her intellectual and leadership abilities soon were noticed by both faculty and peers. In high school, Hunter-Gault found herself studying the ``comic-strip character Brenda Starr as I might have studied a journalism textbook, had there been one.'' Determined to be a journalist, she applied to several colleges—all outside of Georgia, for ``to discourage the possibility that a black student would even think of applying to one of those white schools, the state provided money for black students'' to study out of state. Accepted at Michigan's Wayne State, the author was encouraged by local civil-rights leaders to apply, along with another classmate, to the Univ. of Georgia as well. Her application became a test of changing racial attitudes, as well as of the growing strength of the civil-rights movement in the South, and Gault became a national figure as she braved an onslaught of hostilities and harassment to become the first black woman to attend the university. A remarkably generous, fair-minded account of overcoming some of the biggest, and most intractable, obstacles ever deployed by southern racists. (Photographs—not seen.)

Pub Date: Nov. 1, 1992

ISBN: 0-374-17563-2

Page Count: 192

Publisher: Farrar, Straus and Giroux

Review Posted Online: May 20, 2010

Kirkus Reviews Issue: Sept. 1, 1992

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