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BERKSHIRE BEYOND BUFFETT

THE ENDURING VALUE OF VALUES

Not exactly an independent point of view but one that will surely provoke much curiosity.

Cunningham (Business Law/George Washington Univ.; Contracts in the Real World: Stories of Popular Contracts and Why They Matter, 2012, etc.) discusses whether Berkshire Hathaway, the investment vehicle for billionaire Warren Buffett, will outlive the death of its founder and why.

As the editor and publisher of Buffett's annual letters to Berkshire's shareholders and someone who knows his subject personally, the author will no doubt be considered an authoritative source by most readers. Cunningham also consulted with other Berkshire insiders, including owners—e.g., Buffett's son Howard, a co-director of Berkshire, and Buffett’s partner, Charlie Munger, formerly of Wesco Financial—and managers of operating subsidiaries. The author provides a full history and profile of Berkshire's major subsidiaries, as well as the company's Class A shareholders. Cunningham isn’t just interested in the history of Buffett and Berkshire, however. He is in search of the protective “moat” that shelters Buffett's creation from competitors seeking to increase their market shares. Initially, the author thought it might be Buffett himself or that it was predicated on the “float” of his insurance companies (the difference between claims paid out and premiums paid in). The author concludes that Berkshire is protected by its unique culture, which constitutes its potential for survival. Organizationally complex and “highly decentralized,” with twice the number of separate business units as General Electric, Berkshire embraces family-owned businesses, like Benjamin Moore Paints, as well as self-starters. It is a publicly quoted company that also owns private companies and franchises like Dairy Queen. Cunningham believes that the disparate businesses are held together by their shared beliefs about the ethical purposes and responsibilities of business. These traits have also combined to allow them to successfully avoid the pitfalls of buyouts, asset stripping, public offerings and indebtedness.

Not exactly an independent point of view but one that will surely provoke much curiosity.

Pub Date: Oct. 21, 2014

ISBN: 978-0231170048

Page Count: 320

Publisher: Columbia Univ.

Review Posted Online: Sept. 10, 2014

Kirkus Reviews Issue: Oct. 1, 2014

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THE NEW GEOGRAPHY OF JOBS

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's...

A fresh, provocative analysis of the debate on education and employment.

Up-and-coming economist Moretti (Economics/Univ. of California, Berkeley) takes issue with the “[w]idespread misconception…that the problem of inequality in the United States is all about the gap between the top one percent and the remaining 99 percent.” The most important aspect of inequality today, he writes, is the widening gap between the 45 million workers with college degrees and the 80 million without—a difference he claims affects every area of peoples' lives. The college-educated part of the population underpins the growth of America's economy of innovation in life sciences, information technology, media and other areas of globally leading research work. Moretti studies the relationship among geographic concentration, innovation and workplace education levels to identify the direct and indirect benefits. He shows that this clustering favors the promotion of self-feeding processes of growth, directly affecting wage levels, both in the innovative industries as well as the sectors that service them. Indirect benefits also accrue from knowledge and other spillovers, which accompany clustering in innovation hubs. Moretti presents research-based evidence supporting his view that the public and private economic benefits of education and research are such that increased federal subsidies would more than pay for themselves. The author fears the development of geographic segregation and Balkanization along education lines if these issues of long-term economic benefits are left inadequately addressed.

A welcome contribution from a newcomer who provides both a different view and balance in addressing one of the country's more profound problems.

Pub Date: May 5, 2012

ISBN: 978-0-547-75011-8

Page Count: 304

Publisher: Houghton Mifflin Harcourt

Review Posted Online: April 3, 2012

Kirkus Reviews Issue: April 15, 2012

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HOW GOOGLE WORKS

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Two distinguished technology executives share the methodology behind what made Google a global business leader.

Former Google CEO Schmidt (co-author: The New Digital Age: Reshaping the Future of People, Nations and Business, 2013) and former senior vice president of products Rosenberg share accumulated wisdom and business acumen from their early careers in technology, then later as management at the Internet search giant. Though little is particularly revelatory or unexpected, the companywide processes that have made Google a household name remain timely and relevant within today’s digitized culture. After several months at Google, the authors found it necessary to retool their management strategies by emphasizing employee culture, codifying company values, and rethinking the way staff is internally positioned in order to best compliment their efforts and potential. Their text places “Googlers” front and center as they adopted the business systems first implemented by Google founders Larry Page and Sergey Brin, who stressed the importance of company-wide open communication. Schmidt and Rosenberg discuss the value of technological insights, Google’s effective “growth mindset” hiring practices, staff meeting maximization, email tips, and the company’s effective solutions to branding competition and product development complications. They also offer a condensed, two-page strategy checklist that serves as an apt blueprint for managers. At times, statements leak into self-congratulatory territory, as when Schmidt and Rosenberg insinuate that a majority of business plans are flawed and that the Google model is superior. Analogies focused on corporate retention and methods of maximizing Google’s historically impressive culture of “smart creatives” reflect the firm’s legacy of spinning intellect and creativity into Internet gold. The authors also demarcate legendary application missteps like “Wave” and “Buzz” while applauding the independent thinkers responsible for catapulting the company into the upper echelons of technological innovation.

An informative and creatively multilayered Google guidebook from the businessman’s perspective.

Pub Date: Sept. 23, 2014

ISBN: 978-1455582341

Page Count: 320

Publisher: Business Plus/Grand Central

Review Posted Online: July 21, 2014

Kirkus Reviews Issue: Aug. 15, 2014

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