Mr. Stevens' point, exemplified at book length, is that today very little formal education if any is given to the spoken word. Ain't it the truth. He feels that ""the quality of daily speech is a measure of the quality of society"" and shows its importance in six primary areas (business, science, education, voting, justice, legislation). Most teachers do not recognize that speech should be one of their professional basics, and there is a great deal of difference between the written and spoken word. Speech is a skill and/or technique to be acquired (viz.- Dale Carnegie's success); it is often irresponsibly and dangerously misused (viz.- Hitler) and, obviously it should be incorporated in our educational programs. To the author's credit-- the sizable amount of affiliated research and illustrative material he uses, although, sad to say, it is presented in a rather disjointed and reiterative fashion. Enough ill written words-- the intentions are valid.